Category Archives: Email Marketing

5 Email Marketing Tips To Increase Your Open Rate

Email Marketing

The art of Email Marketing has become an essential element in the increasingly digital age. 97% of small businesses use Email Marketing as a way to connect with their customer [eMarketer, 2015] The content created and shared by a business through their emails is, of course, an essential element toward success. Therefore, before dedicating efforts […]

The Rise of Emojis in Email Marketing: Can B2B Marketers Benefit?

Emoji Marketing

One of the greatest challenges faced by marketers today is getting audiences to read your emails! It is increasingly difficult to standout in an email inbox when every email received looks the same, and even if you get your reader to open your email, you have less than 8 seconds to capture their attention [The […]

The 3 most important benefits of email marketing

email marketing

Email marketing is incredibly popular: almost 190 billion emails are sent each day, but its importance is often overlooked. It is an affordable marketing tool and email marketing’s ability to be targeted to your audiences makes it an effective tool for business marketing and B2B lead generation. One of the key reasons email is not […]

The Difference Between Email Marketing & Marketing Automation


The latest buzzword in B2B marketing, marketing automation is a sophisticated software solution that focuses on nurturing customer leads. Email marketing is one of the most commonly used platforms within the wider marketing automation strategy, which often leads to confusion between the two. The main difference between B2B email marketing and B2B marketing automation is […]