The importance of list segmentation in B2B email marketing

The average office worker receives 121 emails daily and spends 28% of the workday reading [...]

3 types of B2B email marketing campaigns and when to use them

There’s a reason why approximately 85% of B2B marketers have integrated email marketing into their [...]

How to create impactful B2B email marketing campaigns

When email marketing has the potential to generate an astounding 3,800% return-on-investment, it would be [...]

Crafting B2B newsletters that drive engagement

59% of B2B marketers believe email is their most effective channel for generating revenue, so [...]

How to improve the deliverability of your B2B email marketing campaigns

You’ve invested time, money and resources into developing an incredible B2B email marketing campaign. With [...]

What to do when your B2B email marketing campaign isn’t working

Are your B2B email marketing campaigns converting? If not, you’re likely wasting time and resources [...]

B2B email marketing best practices for 2019

“For every $1 spent, $44.25 is the average return on email marketing investment.” –  Experian [...]

6 B2B email marketing strategies to boost engagement

Email marketing remains one of the most effective B2B marketing methods. According to WordStream, email [...]

The 6 steps of account-based marketing

So, you’ve heard of account-based marketing and want to know what all the fuss is [...]

Optimising your B2B email marketing click-through and open rates

Are you looking for ways to increase your click-through and open rates for your next [...]

How to warm up a cold email list

Any relationship is difficult to maintain without regular communication over time, and this is no [...]

3 signs you should invest in email marketing

According to the Direct Marketing Association, email marketing yields an average 4,300% return on investment for businesses [...]

5 email marketing tips to increase your open rate

The art of Email Marketing has become an essential element in the increasingly digital age. [...]

The rise of emojis in email marketing: Can B2B marketers benefit?

One of the greatest challenges faced by marketers today is getting audiences to read your [...]

The 3 most important benefits of email marketing

Email marketing is incredibly popular: almost 190 billion emails are sent each day, but its [...]

The difference between email marketing and marketing automation

The latest buzzword in B2B marketing, marketing automation is a sophisticated software solution that focuses [...]

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