Local SEO

Hyper-Targeting of your closest customers

At the Lead Agency, we have considerable experience in developing Local SEO campaigns that generate more leads and better quality leads for our clients.

Our targeted Local SEO campaigns introduce your brand to deliver your value proposition to targeted prospects within your immediate location.

We know that a Local SEO campaign on its own is not enough to deliver qualified leads to your sales team, that’s why we ensure your strategy is consistent across all B2B marketing efforts.

We ensure each and every contact with prospects will improve their awareness of and engagement with your brand and contribute further to your marketing conversation with them.

The Lead Agency has worked on a number of successful Local SEO campaigns

We fully research the campaign, designing and testing creative and messaging that will have the most impact on your target audience.

What Is B2B Local SEO?

Local SEO is a powerful way to tap into customers looking for your product or service within your vicinity.

It has grown significantly over the last five years, mimicking the rise of smartphone usage, better Internet connectivity and cheaper data plans. Although it shares similarities with organic SEO, it’s ultimately very different. Local SEO is focused on providing results that are relevant to a searcher based on their current geographic location.

Brightlocal survey carried out in 2016 found that 50% of mobile-based local searches resulted in a store visit or action such as an enquiry within 24 hours.

In fact, more than 60% of searchers prefer dealing with local businesses and use this information in decision-making. Interestingly, an overwhelming 84% of searchers also reportedly trust online reviews from sites such as Google+, Yelp, Urban spoon and Trip Advisor just as much as personal recommendation (or word of mouth).

Unlike Google Adwords however, Local SEO shares characteristics similar to organic or SEO results in that they are completely free, always visible and provide unlimited and good quality visitors to your site.

Local search results in fact rank below the top 3 paid results and ABOVE organic search results within the locality of the searcher.

The below is an example of search results for a Business Accountant:

local seo results

By appearing in this prominent position, you are effectively getting free, high quality inbound leads from ready to purchase customers.

Our B2B Local SEO Expertise

The reality is that we exist in a commercial landscape dominated by digital marketing and channels where 92% of searchers will choose a business from the first page of Google.

If you’re site isn’t ranking for Local SEO results, you’re effectively missing out on high quality inbound traffic and leads.

Get in touch with the Lead Agency today and learn how we can help your business get found by local customers.

  • Ensure your Google My Business Profile is optimised and linked to your site. Your NAP on your profile must match your website. Adding geo-tagged images of your business premises, staff and products, opening hours and linking to your other Google profiles (such as Google Plus, Youtube).
  • Ensure you have a dedicated Contact page on your website which contains your correct business name, street address (as opposed to PO Box), and phone number (or NAP).
  • When targeting your ads for local consumers, be sure to target your ads by location and to use location extensions. Adwords also enhances your visibility by linked your Display Ad to include location site extensions (addresses and phone number).
  • Have a happy customer? Ask for reviews actively and respond to negative reviews as quickly as possible to resolve them.
  • When targeting your ads for local consumers, be sure to target your ads by location and to use location extensions. Adwords also enhances your visibility by linked your Display Ad to include location site extensions (addresses and phone number).

GET HELP WITH YOUR
LOCAL SEO

Are you struggling to find the right approach to your B2B marketing?

Do you need help improving the way your business generates more and better quality leads?

Speak to The Lead Agency: our proven approach can help your business succeed.

CONTACT US NOW