B2B SEO Consultants

Best Practice SEO & Local SEO Services for B2B Marketing

At The Lead Agency we combine provide innovative B2B SEO marketing solutions that stand a class apart.

Are you struggling with brand visibility or organic results for your products or services? Are you experiencing poor ROI with SEO? Do you want to optimise your strategy for B2B Local SEO? Or is your current SEO company under-performing? The Lead Agency can help uncover weaknesses in your current SEO and digital marketing campaign.

We’re B2B Marketing specialists who tailor B2B & B2B Local SEO strategies to fit your business’s strengths, opportunities and objectives. We consider the characteristics that are unique to you such as your industry, your product or service and your target audience.

We have extensive experience in developing SEO strategies for a range of B2B brands across a number of industries including insurance, recruitment and manufacturing. With proven results, we know how to determine the most effective strategies to meet your company’s objectives and ensure significant ROI.

What Is B2B SEO?

Search Engine Optimisation can be simplified as the continuous practice of improving organic rankings on search engines  to increase the quantity and quality of visitors (and more importantly leads) to your website.

With a market share of 94.79% in Australia, it is easy to understand why SEO agencies refer mostly to Google Rankings when it comes to SEO (in comparison, Bing currently has 4% market share).

According to research data, over 71% of B2B customers will click organic search results with an overwhelming 80% of customers not clicking beyond first page.

B2B customers are also 57% along their purchase decision before they perform an action on your site.

Further research by Hubspot also found that the quality of SEO leads also dominate outbound leads (such as Adwords) with the former having an impressive 14.6% close rate compared to 1.7% for the latter.

Apart from dominating the digital consumer attention graph, organic results provide free and unlimited traffic 24/7 all year round – hence, the potential long-term ROI on an SEO campaign can be astronomical when compared to most other forms of B2B lead generation.

What is B2B Local SEO?

Local SEO is a powerful way to tap into customers looking for your product or service within your vicinity.

It has grown significantly over the last five years, mimicking the rise of smartphone usage, better Internet connectivity and cheaper data plans. Although it shares similarities with organic SEO, it’s ultimately very different. Local SEO is focused on providing results that are relevant to a searcher based on their current geographic location.

Brightlocal survey carried out in 2016 found that 50% of mobile-based local searches resulted in a store visit or action such as an enquiry within 24 hours.

In fact, more than 60% of searchers prefer dealing with local businesses and use this information in decision-making. Interestingly, an overwhelming 84% of searchers also reportedly trust online reviews from sites such as Google+, Yelp, Urban spoon and Trip Advisor just as much as personal recommendation (or word of mouth).

Unlike Google Adwords however, Local SEO shares characteristics similar to organic or SEO results in that they are completely free, always visible and provide unlimited and good quality visitors to your site.

Local search results in fact rank below the top 3 paid results and ABOVE organic search results within the locality of the searcher.

By appearing in this prominent position, you are effectively getting free, high quality inbound leads from ready to purchase customers.

Our B2B SEO Services

The Lead Agency is a ‘White Hat’ SEO Agency. White hat SEO refers to optimisation based on acceptable Google Webmaster Guidelines. Whilst Google is reportedly updating its algorithm, the intent remains true to its origin – deliver accurate information as quickly as possible.

Much like a DC comic, its antithesis or Black Hat SEO refers to aggressive SEO practices intended to trick search engines to boost rankings.

Practices included keyword stuffing, bulk-buying backlinks, spamming blog posts, and cloaking and doorway pages from a network of non-related sites.

Since the Penguin Update rolled out in mid 2016, a large number of Australian websites practising (either intentionally or unintentionally) Black Hat SEO suffered dramatic organic ranking and traffic losses, with some incurring every digital marketers nightmare – Manual Google Penalty. Some well-known brands which have suffered this wrath include BBC, JC Penny, BMW and even the Washington Post.

As Australia’s leading B2B Marketing specialists, safeguarding our client’s brands (and online assets) is as important as helping them dominate organic search results.

We invest heavily in SEO research to ensure we’re 100% compliant with White Hat SEO practices.

These include creation and distribution of engaging and high quality content, manually acquired high quality backlinks, mobile optimisation, optimised site architecture and user experience to name a few.

Furthermore, we specialise in B2B marketing and ensure our SEO methods are of value to B2B companies. We fully understand the main distinctions between B2B and B2C marketing, and implement these into each campaign that we run.

  • B2B buying involves multiple decision makers, whereas B2C companies typically have only one
  • B2B products and services are generally much more expensive than B2C goods
  • B2B sales have longer buying cycles

For all of these reasons, B2B purchases are more research driven and can be competitive than B2C purchases. Using B2C methods when you are competing with B2B companies will not be as effective. That’s why you need an agency that specialises in B2B SEO.

Our B2B Local SEO Services

If you’re site isn’t ranking for Local SEO results, you’re effectively missing out on high quality inbound traffic and leads.

Get in touch with the Lead Agency today and learn how we can help your business get found by local customers.

  • Ensure your Google My Business Profile is optimised and linked to your site. Your NAP on your profile must match your website. Adding geo-tagged images of your business premises, staff and products, opening hours and linking to your other Google profiles (such as Google Plus, Youtube).
  • Ensure you have a dedicated Contact page on your website which contains your correct business name, street address (as opposed to PO Box), and phone number (or NAP).
  • When targeting your ads for local consumers, be sure to target your ads by location and to use location extensions. Adwords also enhances your visibility by linked your Display Ad to include location site extensions (addresses and phone number).
  • Have a happy customer? Ask for reviews actively and respond to negative reviews as quickly as possible to resolve them.
  • When targeting your ads for local consumers, be sure to target your ads by location and to use location extensions. Adwords also enhances your visibility by linked your Display Ad to include location site extensions (addresses and phone number).

Speak to us today for more information on how we can help your business.


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Are you struggling to find the right approach to your B2B marketing?

Do you need help improving the way your business generates more and better quality leads?

Speak to The Lead Agency: our proven approach can help your business succeed.

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