Blogging has become a popular way for businesses to connect with their audience and establish themselves as thought leaders in their industry. However, in order for your B2B blog to be successful, it needs to be SEO-optimised. This means that your blog needs to be written in a way that appeals to both humans and […]
Category Archives: Content Marketing
26
May
May
When making a bigger purchase, you want to feel confident that you’ve weighed up your options and that the final product or service you’re going with is right for you. This is especially true for B2B buyers, who follow a long and complex purchase journey, which often requires input from multiple people at their company. […]
06
Apr
Apr
B2B SEO can be a complex process, but it is crucial for businesses to understand how to optimise their website for search engines to increase visibility and attract more qualified leads. One of the most important aspects of B2B SEO is writing effective title tags and meta descriptions. These elements help search engines understand […]
03
Dec
Dec
Developing a competitive B2B content marketing strategy and supporting collateral often requires an investment of time, resources and money. With this in mind, it can be tempting for organisations to pass these costs onto potential or existing customers, such as through charging for access to eBooks or fact sheets. So, why is it then that […]
B2B Marketing, Content Marketing, Marketing Strategy
3 Practical Ways to Build an Exceptional Inbound Marketing Strategy
23
Aug
Aug
When people think of marketing, outbound tactics are often the first to come to mind. Strategies of this nature are disruptive, as the consumer isn’t actively searching for the product or service being advertised to them. Businesses employing this tactic seek out potential customers and target them through relatively traditional marketing approaches. Television, print or […]
02
Aug
Aug
It’s no secret that the market is being flooded with an abundance of new content each day. So, what sets you apart from everyone else? When designing and executing your marketing strategy, it’s crucial that you get your content right. “Compared to traditional marketing programs, content marketing costs 62% less and generates approximately three time […]
B2B Marketing, Content Marketing, Marketing Strategy
Top B2B Content Marketing Strategies for 2019 and Beyond
20
May
May
According to the Content Marketing Institute’s 2018 report, 91% of B2B marketers are using content marketing to reach their customers. While it’s great that so many B2B marketers are aware of how effective content marketing is for their overall strategy, it means that a vast amount of content is being generated. As such, clients and potential […]
B2B Marketing, Content Marketing, Marketing Strategy
Why Content is the Most Important Part of B2B Digital Marketing Campaigns
20
Mar
Mar
Content marketing is one of the most effective ways to promote your B2B business. Content tells your audience about who you are and what your business does. It builds your brand and articulates your value proposition to move customers further through the B2B buyer journey to sale. Not only that; but you can’t launch a digital marketing […]
B2B Marketing, Content Marketing, Email Marketing, Financial Services Marketing, Search Engine Marketing
The 6 Steps of Account Based Marketing
26
Apr
Apr
So, you’ve heard of Account Based Marketing and want to know what all the fuss is about? Well, you’ve come to right place. In this article, we’re going to outline what Account Based Marketing is and how you can use it in your business. Account Based Marketing was initially developed to solve the B2B problem […]
07
Mar
Mar
According to Philip Kotler, ‘The Father of Modern Marketing’, it costs 5 to 10 times more to acquire a new customer than it does to retain an existing one. Account Based Marketing is the closest you can come to selling to your existing customers. You already have a relationship with an individual (or individuals), or […]
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