Category Archives: Content Marketing

Should Your B2B Business be Giving Customers Free Content?

Developing a competitive B2B content marketing strategy and supporting collateral often requires an investment of time, resources and money. With this in mind, it can be tempting for organisations to pass these costs onto potential or existing customers, such as through charging for access to eBooks or fact sheets. So, why is it then that […]

3 Practical Ways to Build an Exceptional Inbound Marketing Strategy

When people think of marketing, outbound tactics are often the first to come to mind. Strategies of this nature are disruptive, as the consumer isn’t actively searching for the product or service being advertised to them. Businesses employing this tactic seek out potential customers and target them through relatively traditional marketing approaches. Television, print or […]

Are You Making These Common Content Marketing Mistakes?

It’s no secret that the market is being flooded with an abundance of new content each day. So, what sets you apart from everyone else? When designing and executing your marketing strategy, it’s crucial that you get your content right. “Compared to traditional marketing programs, content marketing costs 62% less and generates approximately three time […]

Top B2B Content Marketing Strategies for 2019 and Beyond

Top b2b content marketing strategies

According to the Content Marketing Institute’s 2018 report, 91% of B2B marketers are using content marketing to reach their customers. While it’s great that so many B2B marketers are aware of how effective content marketing is for their overall strategy, it means that a vast amount of content is being generated. As such, clients and potential […]

Why Content is the Most Important Part of B2B Digital Marketing Campaigns

Why Content is the Most Important Part of B2B Digital Marketing Campaigns

Content marketing is one of the most effective ways to promote your B2B business. Content tells your audience about who you are and what your business does. It builds your brand and articulates your value proposition to move customers further through the B2B buyer journey to sale. Not only that; but you can’t launch a digital marketing […]

The 6 Steps of Account Based Marketing

Account Based Marketing

So, you’ve heard of Account Based Marketing and want to know what all the fuss is about? Well, you’ve come to right place. In this article, we’re going to outline what Account Based Marketing is and how you can use it in your business. Account Based Marketing was initially developed to solve the B2B problem […]

How Account Based Marketing Is Revolutionising B2B

According to Philip Kotler, ‘The Father of Modern Marketing’, it costs 5 to 10 times more to acquire a new customer than it does to retain an existing one. Account Based Marketing is the closest you can come to selling to your existing customers. You already have a relationship with an individual (or individuals), or […]

Content Marketing Trick Or Treat

Content marketing trick or treat

“Content is King” has been the mantra of the online marketing world in recent years, and the phenomenon is showing no signs of slowing down. However, many content marketers have become complacent. According to the Content Marketing Institute less than 40% of all content marketers are effective at content marketing. It seems that Content Marketing has […]

Infographic: The Pros & Cons of Outsourcing B2B Content Marketing

Outsourcing Pros and Cons

In an environment where content is key, the pressure is on for brands to deliver. Getting your B2B content marketing strategy right can lead to increased brand awareness, improved lead generation and general sales success. However, getting it wrong can drain your company’s time and resources, and even damage your brand’s reputation. B2B companies are […]

What Is Content Marketing?

What is Content Marketing

Content marketing is one of those terms that gets thrown around in the business world without much further explanation. It relates back to all other aspects of marketing it seems, with SEO, ROI, lead generation and many more essential components of success often linked directly to content. Everyone knows it’s important but… what is content […]