Category Archives: Branding

Keeping the Harmony: The Importance of Consistent B2B Branding

Your B2B brand is a key component of your business, encompassing and clearly communicating the core aspects that define your organisation’s personality, values and the like. If your B2B business fails to construct a recognisable and memorable brand, you’ll likely struggle to make a strong impact in your industry, making it all the more difficult […]

Knowing When (and How) to Rebrand Your B2B Business

Establishing a strong brand presence in your sector is incredibly important, especially if you want to make a memorable impact. In the business landscape, it’s not often that you see successful B2B organisations flourishing without exceptional branding to back them up – but why is this the case? Your brand encompasses your company’s identity, acting […]

Why Getting Your B2B Branding Right Is Essential

Selling from one business to another is vastly different than selling to end consumers. As B2B marketers, we’ve long discussed the differences between B2B & B2C Marketing. One thing that doesn’t change, however, is the importance of a strong brand. Many B2B marketers overlook the importance of branding, as they know that their customers make […]

How Event Marketing Can Help Your B2B Brand

Event Marketing

What Is Event Marketing? Event Marketing in business is the act of hosting a gathering that gives your company’s buyers, executives and prospects the opportunity to engage with your brand face-to-face – both in-person (with seminars/workshops etc) and virtually (live streaming of these events). There has been a rise in virtual events in recent years, […]

The Importance Of Business Branding

Business Branding

What is Business Branding? Branding is the marketing practice of defining your business to yourself, your team and all your external audiences. Your brand should embody the core of what your business is and what values it stands for not just it’s “look” or “sound”. Business Branding Done Well:  A trap that many businesses tend […]