Lead nurturing is a powerful B2B marketing strategy for companies to create meaningful connections and drive engagement with customers and prospects at every stage of the sales funnel. Almost 80% of marketing leads don’t actually convert into sales. As such, it’s important to have a well-developed lead nurturing strategy in place that fosters relationship building […]
Author Archives: Megan Sommer
03
May
May
Since its creation in 2003, LinkedIn marketing has long been emphasised as a driving force behind marketing success for B2B companies. LinkedIn is now the largest online professional network platform with over 900 million members, making it an incredibly powerful platform for B2B lead generation. While this number may not be in the billions in […]
22
Mar
Mar
Content marketing tactics have significantly changed over the years thanks to evolving customer behaviour, advancements in technology and increased competition. One thing that hasn’t changed is the importance of a content-rich website. Regardless of the industry or business size, simply having a website isn’t enough in today’s digital landscape. A website lacking in valuable and […]
01
Mar
Mar
We live in a world where high-quality B2B lead generation is crucial to marketing success. But, with such a saturated market and customers more inquisitive than ever before, quality B2B lead generation is getting harder to achieve. Customers today are now more than happy to shop around, search, and compare new brands to find the […]
19
Jan
Jan
As the new year kicks off and teams return to work, marketing events calendars are filling up quickly. If you are a B2B marketer, you know January is a big month full of planning events, from client events to virtual and in-person events. Attending trade show exhibitions is one of the leading types of in-person […]