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Author Archives: Megan Sommer

B2B Lead Generation Form Tactics for High-Quality Leads

B2B Lead Generation Form

Every action our customers perform online today can be a gateway to a new business opportunity. Every click, like, view and interaction brings us insights and edges buyers at every stage of the sales cycle toward the ultimate goal: the purchase. But what comes first is the lead.  Website lead generation forms are one of […]

Top 5 Tactics to Improve Your Lead Nurturing Strategy

Lead nurturing is a powerful B2B marketing strategy for companies to create meaningful connections and drive engagement with customers and prospects at every stage of the sales funnel. Almost 80% of marketing leads don’t actually convert into sales. As such, it’s important to have a well-developed lead nurturing strategy in place that fosters relationship building […]

LinkedIn Best Practices Checklist to Drive B2B Lead Generation


Since its creation in 2003, LinkedIn marketing has long been emphasised as a driving force behind marketing success for B2B companies. LinkedIn is now the largest online professional network platform with over 900 million members, making it an incredibly powerful platform for B2B lead generation. While this number may not be in the billions in […]

4 Benefits of a Content-Rich B2B Website

B2B Website Benefits

Content marketing tactics have significantly changed over the years thanks to evolving customer behaviour, advancements in technology and increased competition. One thing that hasn’t changed is the importance of a content-rich website. Regardless of the industry or business size, simply having a website isn’t enough in today’s digital landscape. A website lacking in valuable and […]

The Role of Website Design in B2B Lead Generation

Website design for B2B lead generation

We live in a world where high-quality B2B lead generation is crucial to marketing success. But, with such a saturated market and customers more inquisitive than ever before, quality B2B lead generation is getting harder to achieve. Customers today are now more than happy to shop around, search, and compare new brands to find the […]

6 Valuable Tips to Improve Your B2B Trade Show Marketing

As the new year kicks off and teams return to work, marketing events calendars are filling up quickly. If you are a B2B marketer, you know January is a big month full of planning events, from client events to virtual and in-person events. Attending trade show exhibitions is one of the leading types of in-person […]

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