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Author Archives: Kim McNeil

Why You Are Not On The First Page Of Google

why you are not on the first page of Google

Today’s businesses won’t survive for long without a website. Your website is your brand’s presence online and should demonstrate how your business can add value to potential customers. However, getting online by creating your website is the easy part, ensuring people see it is where it becomes more difficult. 75% of people will never scroll past […]

Why Content is the Most Important Part of B2B Digital Marketing Campaigns

Why Content is the Most Important Part of B2B Digital Marketing Campaigns

Content marketing is one of the most effective ways to promote your B2B business. Content tells your audience about who you are and what your business does. It builds your brand and articulates your value proposition to move customers further through the B2B buyer journey to sale. Not only that; but you can’t launch a digital marketing […]

Why Internal Linking is a Vital Part of Any SEO Strategy

Internal linking in SEO

SEO is a marathon, not a sprint. It’s funny how Google’s search algorithm is so dynamic` that the only thing constant in SEO is change. It is crucial for a company to sustain successful SEO, as it is a huge part of any B2B digital marketing strategy. Search engine optimisation is one of the most […]

How to Create a Lead Magnet that Converts

Lead Magnet

B2B Marketing is characterised by long sales cycles and more considered purchases. You typically won’t sell a software solution to a multinational corporation the first time they hear of your business. As such, the process of B2B marketing is about nurturing relationships and slowly moving the leads that you get through the sales funnel until […]

Is Your SEO Strategy Ready for Voice Search?

Voice Search

As programs become better at processing human speech, more and more people are turning to Amazon’s Alexa, Apple’s Siri and the Google Assistant to answer their queries instead of manually typing a query into a device. This is known as a ‘voice search’. Currently, 40% of adults perform a voice search once per day, and […]

Ethical Marketing & Your B2B Business

Ethics

Businesses who endorse and practice ethical marketing create a strong reputation of social responsibility and cultural sensitivity. This is often looked upon favourably by clients and prospective clients, and may even be the deciding factor in their decision to buy from one business over another. As such, ethical marketing isn’t just a moral and legal […]

How to Apply Google Analytics to Increase Your Website Leads

Header - Google Analytics

Considering 67% of the buyer’s journey is now done digitally, your brand won’t survive long nowadays without a website. Smart companies invest time and resources designing the front end of their website to ensure it creates creditability and trust in the brand and generates leads for the business. Even smarter companies also invest time and […]

How Account Based Marketing Is Revolutionising B2B

According to Philip Kotler, ‘The Father of Modern Marketing’, it costs 5 to 10 times more to acquire a new customer than it does to retain an existing one. Account Based Marketing is the closest you can come to selling to your existing customers. You already have a relationship with an individual (or individuals), or […]

Hacking the Buyer Journey – Remarketing for B2B Digital Marketers

Hacking the Buyer Journey

With a traditional office, you will often have clients that come in and leave without signing the contract. Knowing how important it is to stay fresh in your customer’s mind, you could theoretically place billboards advertising your business at every location from their office to where they live. However, while this is an almost impossible […]

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