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Author Archives: Kim McNeil

Top B2B Content Marketing Strategies for 2019 and Beyond

Top b2b content marketing strategies

According to the Content Marketing Institute’s 2018 report, 91% of B2B marketers are using content marketing to reach their customers. While it’s great that so many B2B marketers are aware of how effective content marketing is for their overall strategy, it means that a vast amount of content is being generated. As such, clients and potential […]

Steps to Success with Your B2B Paid Search Campaigns


Paid search advertising isn’t used as often in B2B marketing as it is in B2C. Running a successful B2B paid search advertising campaign in niche B2B target markets can be extremely difficult. This is primarily because B2B target markets are smaller, so defining profitable keywords can be challenging. In addition, even once you have found […]

Boost Your Manufacturing Marketing with these Actionable Tips

Manufacturing Marketing

The number of manufacturers in Australia has fallen from 96,000 10 years ago, to nearly 84,000 last year. According to an ABC news report, just under half of local manufacturers are innovating, which means they are using improved products, services, processes or methods. However, with tough global competition and disruptive new technologies, it is vital […]

4 Ways to Market Your Tech Company

Ways to IT marketing your tech company

Digital innovations are transforming businesses across industries; changing the way they operate and reshaping the economy. According to IDC, businesses are entering a future dominated by the “digital transformation economy”. The premier global provider of market intelligence and advisory services, IDC predicted that by 2020, half of the top 500 companies in Australia will become […]

How to Optimise Your Law Firm Marketing Strategy

Optimise law firm marketing strategy

Like many other industries, Australia’s legal landscape is constantly evolving. In order to stay relevant, law firms have to keep on top of the external factors that impact their industry and the overall environment that shapes consumer behaviour. The innovation of technology has lead to humans collaborating with machines, manual tasks becoming automated and a […]

The Challenges of Insurance Marketing & How to Overcome Them


The insurance industry is constantly changing. Businesses in the industry have to navigate a range of advances in technology and changing consumer behaviours to stay relevant. Insuretechs, the Internet of Things and advancements in mobile have disrupted the insurance landscape. Not to mention the more stringent compliance requirements and consumers’ raised expectations for individualised insurance […]

Using Bing as an Alternative SEM Tool

Bing as alternative SEM tool

If until now, you’ve been neglecting Bing as a channel in your search marketing strategy, you’re not alone. In 2018, Google’s ad revenue amounted to almost $US116.3 billion, while Bing’s ad revenue came in at $US3.2 billion. The reason most marketers opt for Google rather than Bing is that more people are on the channel, […]

Measuring Your Mobile Marketing Success

Mobile Marketing

Mobile marketing is dominating digital marketing right now. Since the iPhone launched in 2007, smart devices have quickly become an everyday necessity. Our phones are almost indispensable and are vital in how we communicate in our daily lives. In 2014, the number of mobile devices exceeded the number of people in the world, at over 7.7 […]

Mistakes to Avoid when Writing a B2B Value Proposition

Value Proposition

“A Value Proposition is a statement that a company uses to summarise why a consumer should buy a product or use their service. This statement convinces a potential consumer that your product or service will add more value or better solve a problem than other similar offerings will” – Investopedia B2B Businesses use this statement […]

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