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Author Archives: Kim McNeil

4 Ways to Optimise Your SEO Strategy Post-Pandemic

Optimise SEO Strategy Post-Pandemic | Melbourne

While we are taking steps to return to ‘business as usual,’ there’s no denying the coronavirus pandemic has changed business and consumer behaviour across Australia. We’re likely to see the changes that have been brought about as a result of this disease for at least for the remainder of 2020. Some things may never return […]

How Your B2B Business Can Use Data More Effectively

B2B Marketing Metrics | B2B Business Can Use Data More Effectively

B2B marketers unanimously agree that quality data empowers them to deliver the right message to customers at just the right time – Dun & Bradstreet The value of applying marketing data to B2B campaigns is undeniable. Businesses that adopt a data-driven approach to marketing have an advantage over the competition, and are more likely to […]

3 Ways to Make Your B2B Business’ Online Presence Known

B2B Online Presence | Melbourne

Networking and relationship building will always be critical for B2B businesses. However, the digital age has changed the way these relationships are built and nurtured. 90% of B2B buyers now twist and turn through the sales funnel, looping back and repeating at least one or more task in the buyer’s journey (CMO, 2019). Technology is influencing B2B […]

Now Is The Time: Make Business & Marketing Goals for The Year Ahead

Setting B2B Marketing Goals

The past few months have been tumultuous times for businesses across the globe. Some businesses are busier than usual, some are much quieter than they normally would be, and some have had to close completely. No matter which category your business falls into, it’s important to ensure you are in the best position to succeed when we […]

5 SEO Strategies You May be Overlooking

B2B SEO Strategies | Melbourne

93% of online experiences begin with a search engine There are over 3.5 billion daily searches on Google, and the top five organic results get 65% of these clicks. SEO results significantly outperform ads that are listed at the top of the page, as between 70% and 80% of users completely ignore paid advertisements. These stats show that SEO is […]

The Dos and Don’ts of Optimising Your Google Ads

Optimising B2B Google Ads

Google Ads is the biggest and most popular pay per click advertising platform in the world. This is largely as it is a flexible and cost-effective advertising option for businesses. From small start-ups to top Australian companies, businesses of all shapes and sizes can be found on the platform. Why? Because it works. 90% of […]

The Challenges of B2B Marketing in Uncertain Times (And How to Overcome Them)

The Challenges of B2B Marketing

Government and public health officials have had to take severe, unprecedented action in order to slow the spread of COVID-19 across Australia. These are uncertain times for everyone, with event cancellations and business closures being put in place indefinitely. Businesses are scrambling to operate in this new environment, and many decision-makers are tightening their discretionary […]

More Free Time on Your Hands? Use it to Position Your Business For Success

B2B marketing when business is quiet | position your business | Melbourne

The spread of COVID-19 has been completely devastating for people across the world. As a community, we are all concerned about many things. We don’t know how long this pandemic will continue or how many people will be infected. While health is, and should be, the main concern for people at the moment, we also […]

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