Businesses who endorse and practice ethical marketing create a strong reputation of social responsibility and cultural sensitivity. This is often looked upon favourably by clients and prospective clients, and may even be the deciding factor in their decision to buy from one business over another. As such, ethical marketing isn’t just a moral and legal […]
Author Archives: Kim McNeil
23
Mar
Mar
Considering 67% of the buyer’s journey is now done digitally, your brand won’t survive long nowadays without a website. Smart companies invest time and resources designing the front end of their website to ensure it creates creditability and trust in the brand and generates leads for the business. Even smarter companies also invest time and […]
07
Mar
Mar
According to Philip Kotler, ‘The Father of Modern Marketing’, it costs 5 to 10 times more to acquire a new customer than it does to retain an existing one. Account Based Marketing is the closest you can come to selling to your existing customers. You already have a relationship with an individual (or individuals), or […]
08
Feb
Feb
With a traditional office, you will often have clients that come in and leave without signing the contract. Knowing how important it is to stay fresh in your customer’s mind, you could theoretically place billboards advertising your business at every location from their office to where they live. However, while this is an almost impossible (not […]
09
Nov
Nov
Every business owner today knows how important it is to have a website, and attract visitors to it. However, once you get them there, what are they doing? Is your website acting as a tool to help move them down the sales funnel and convert them into customers? According to Econsultancy, only about 22% of […]
11
Oct
Oct
The most significant thing that differentiates B2B marketing from its B2C counterpart, is the length of the Buyer Journey. B2C decisions are typically simpler and can even be made instantaneously, for example grabbing a chocolate bar at checkout. Obviously, there are other B2C decisions that require much more consideration, such as the purchase of a […]
11
May
May
Over 100 billion searches are performed on Google every month. With statistics like this, one thing has become clear to marketers across the globe: Search Marketing is no longer optional, it’s vital. Search Marketing is the process of gaining traffic and visibility from search engines. This can be done through paid advertising, organic search engine […]
04
May
May
Marketing Automation programs have been around for a while now, but marketers and business owners alike still struggle to understand the concept; commonly asking ‘what exactly is marketing automation’ and ‘how can it help grow my business?’ 1. So, What Exactly is Marketing Automation? Marketing Automation is a software solution that helps businesses track a […]
27
Apr
Apr
There’s no denying the success of social media marketing. That’s why 83% of marketers indicate that it’s an important part of their business’ marketing strategy [Social Media Examiner]. While the benefits of social media marketing practically speak for themselves, most social media marketing still comes from B2C companies, which leaves us wondering why B2B is […]
