The COVID-19 pandemic that has dominated our lives for the last 18 months has changed how we live both professionally and personally, and the B2B landscape is no different. The way companies buy from and sell to each other is very different than it used to be just a couple of years ago and is […]
Author Archives: Kim McNeil
10
Dec
Dec
In order to optimise the performance of any marketing campaign, it is essential to know your target audience. This means going further than demographics to get a real sense of who your buyer is and what drives them. This can be done by building buyer personas. A buyer persona is a research-based profile that depicts […]
27
Nov
Nov
When we think of customer loyalty, we will typically think of B2C tactics such as points systems, promotions, stamp cards and exclusive offers. While the tactics may differ for B2B, we know how important it is to generate customer loyalty. Acquiring a new customer can cost up to 5 times more than retaining an existing […]
12
Nov
Nov
Guest blogging is a digital marketing tactic that can position a business as a thought leader by increasing brand credibility and awareness. It can also boost a website’s SEO. Guest blogging attracts traffic to a website and boosts domain authority as it generates external links from high-authority domains. Like other digital marketing strategies, guest blogging […]
09
Oct
Oct
One of the most effective ways to reduce spend on digital marketing campaigns is to get more quality clicks from the content that is already on the site. This can be done by increasing click-through rates (CTR). The click-through rate of an organic campaign is the number of clicks you get divided by the number […]
04
Oct
Oct
More than 70% of B2B buyers use search engines to research their purchases. A Google Ads campaign is a quick way for your business to reach these potential clients, and turn them into leads. With Google Ads, businesses bid on the terms that people are actively searching for, effectively reaching the people that want the products […]
14
Sep
Sep
According to the Content Marketing Institute (CMI), more than three-quarters (81%) of marketers think interactive content is more attention-grabbing than content that isn’t interactive. Interactive content such as quizzes and calculators engage readers more than long chunks of text. As it is more engaging, it keeps visitors on a web page for much longer and generates […]
26
Aug
Aug
Today’s consumers are fickle. Privacy online is one of their main concerns; however, at the same time, they want to have a personalised experience from the brands that they interact with. From a business perspective, the competition for consumer attention has never been fiercer, and personalisation is essential in order to break through the noise […]
21
Aug
Aug
B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing. Now, however, it’s more difficult for […]
14
Jul
Jul
77% of Internet users read blogs, so it’s not surprising that 33% of B2B companies use blogging as part of their digital marketing strategy. Blogging is a long-term strategy, and the companies that see the most success with their blog typically publish quality content consistently over long periods. B2B companies that blog more than four […]