Author Archives: Kim McNeil

Why You Are Not On The First Page Of Google

Today’s businesses won’t survive for long without a website. Your website is your brand’s presence online and should demonstrate how your business can add value to potential customers. However, getting online by creating your website is the easy part, ensuring people see it is where it becomes more difficult. 75% of people will never scroll past […]

Why Content is the Most Important Part of B2B Digital Marketing Campaigns

Why Content is the Most Important Part of B2B Digital Marketing Campaigns

Content marketing is one of the most effective ways to promote your B2B business. Content tells your audience about who you are and what your business does. It builds your brand and articulates your value proposition to move customers further through the B2B buyer journey to sale. Not only that; but you can’t launch a digital marketing […]

How To Optimise Your Paid Advertising Facebook Campaign

How to Optimise Your Facebook Advertising Campaign

Despite a growing list of competitors in the social media space, Facebook’s user base on continues to increase every year. As do the marketing opportunities on the platform, as the company continues to update its capabilities and attract a wider audience. Digital Marketers know the power of the Social Media giant and spent $16.6 billion […]

How to Create a Lead Magnet that Converts

B2B Marketing is characterised by long sales cycles and more considered purchases. You typically won’t sell a software solution to a multinational corporation the first time they hear of your business. As such, the process of B2B marketing is about nurturing relationships and slowly moving the leads that you get through the sales funnel until […]

Ethical Marketing & Your B2B Business

Businesses who endorse and practice ethical marketing create a strong reputation of social responsibility and cultural sensitivity. This is often looked upon favourably by clients and prospective clients, and may even be the deciding factor in their decision to buy from one business over another. As such, ethical marketing isn’t just a moral and legal […]

How to Apply Google Analytics to Increase Your Website Leads

Considering 67% of the buyer’s journey is now done digitally, your brand won’t survive long nowadays without a website. Smart companies invest time and resources designing the front end of their website to ensure it creates creditability and trust in the brand and generates leads for the business. Even smarter companies also invest time and […]

Hacking the Buyer Journey – Remarketing for B2B Digital Marketers

With a traditional office, you will often have clients that come in and leave without signing the contract. Knowing how important it is to stay fresh in your customer’s mind, you could theoretically place billboards advertising your business at every location from their office to where they live. However, while this is an almost impossible […]

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