Author Archives: Kim McNeil

According to the Content Marketing Institute (CMI), more than three-quarters (81%) of marketers think interactive content is more attention-grabbing than content that isn’t interactive. Interactive content such as quizzes and calculators engage readers more than long chunks of text. As it is more engaging, it keeps visitors on a web page for much longer and generates […]

Today’s consumers are fickle. Privacy online is one of their main concerns; however, at the same time, they want to have a personalised experience from the brands that they interact with. From a business perspective, the competition for consumer attention has never been fiercer, and personalisation is essential in order to break through the noise […]

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing. Now, however, it’s more difficult for […]

77% of Internet users read blogs, so it’s not surprising that 33% of B2B companies use blogging as part of their digital marketing strategy. Blogging is a long-term strategy, and the companies that see the most success with their blog typically publish quality content consistently over long periods. B2B companies that blog more than four […]

93% of B2B marketers use email to distribute content. (Content Marketing Institute) The very first email was sent back in 1971, and almost 50 years on, it is more relevant than ever. 35% of marketers send their customers 3-5 emails per week. Why? Because email marketing is one of the best and most effective methods […]

When you think of seasonality in marketing, you may associate it with B2C businesses. From Black Friday sales to Summer Specials, B2C businesses typically work their promotional activities around significant calendar events. Why? Because it works. Season-based sales coincide with occasions when consumer emotions are high. At these times, people are celebrating, taking time off […]

The average landing page converts at a rate of 2.35%, with the top 25% of landing pages converting at 5.31% or higher. How do you get your website to rank at the top end of this range? By ensuring your landing page is fully optimised. Your landing page is solely responsible for converting the website […]

While we are taking steps to return to ‘business as usual,’ there’s no denying the coronavirus pandemic has changed business and consumer behaviour across Australia. We’re likely to see the changes that have been brought about as a result of this disease for at least for the remainder of 2020. Some things may never return […]

74% of companies say converting leads into customers is their top priority – Hubspot Lead nurturing is key to converting leads to customers, as 96% of visitors who come to your website aren’t ready to buy (yet). This means that getting visitors to your website is only the start the process, and you are missing […]