Author Archives: Kim McNeil

How to Ensure Your B2B Social Media Marketing Isn’t Boring

When most people think about social media marketing, they think about B2C companies selling their products to large groups of consumers. The channel has expanded significantly in the last decade and has become an effective way of influencing purchase behaviours. Social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase […]

Why Your Company Should be Using B2B Marketing Automation

B2B marketers are increasingly using marketing automation to provide value to their leads and to educate and onboard users. According to a report from Adestra, marketers say that the biggest benefits of marketing automation are time-saving (74%), increased customer engagement (68%), more timely communications (58%) and increased opportunities such as up-selling (58%). When carried out effectively, […]

Steps to LinkedIn Marketing Success for B2B Businesses

Understanding Social Media and the complex algorithms behind the programs is vital for marketers and business owners who want to succeed online. Facebook is the go-to for B2B businesses, with 89% of B2B companies using the channel to generate leads. However, as Facebook’s algorithm changes continue to limit the organic reach of posts, it’s important for […]

B2B Email Marketing Best Practices for 2019

Email Marketing

“For every $1 spent, $44.25 is the average return on email marketing investment.” –  Experian Over 87% of B2B marketers are using email. Why? Because it works. A 2018 Content Marketing Institute survey revealed that 79% of B2B marketers credited email as the most effective distribution channel for their demand generation efforts. For B2B companies, it is […]

Top B2B Content Marketing Strategies for 2019 and Beyond

Top b2b content marketing strategies

According to the Content Marketing Institute’s 2018 report, 91% of B2B marketers are using content marketing to reach their customers. While it’s great that so many B2B marketers are aware of how effective content marketing is for their overall strategy, it means that a vast amount of content is being generated. As such, clients and potential […]

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