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Author Archives: Kim McNeil

How To Optimise Your Paid Advertising Facebook Campaign

optimise paid advertising facebook campaign likes and shares

This blog was originally posted on the 18th of March 2019 and has been updated for 2024, incorporating the use of automation and Facebook’s automated rules to enhance your paid advertising campaign performance.  Despite a growing list of competitors in the social media space, Facebook’s user base on continues to increase every year. As do […]

Using Seasonality in B2B Marketing

Seasonality in B2B Marketing is often overlooked, with many associating it solely with B2C enterprises. From Black Friday sales to Summer Specials, B2C businesses typically work their promotional activities around significant calendar events. Why? Because it works. According to Pipedrive’s findings, 35% of salespeople attribute their peak success to seasonality, highlighting its crucial impact.  Season-based […]

Using Your Competitors’ Knowledge to Build Your Business

This blog was originally posted on the 8th of April 2016 and has been updated for 2023, incorporating tools & techniques to aid in using competitors’ knowledge to your advantage! In every arena, be it sports, politics, or any domain, securing a competitive edge and achieving success necessitates a profound understanding of your competitors’ knowledge. […]

The Key Elements of the B2B Marketing Mix: The 7Ps

This blog was originally posted on the 11th of September 2015 and has been updated for 2023, incorporating practice questions to ask yourself with regard to the B2B marketing mix, and an 8th P to consider! The term “Marketing Mix” is synonymous with “the four Ps”: Product Price Promotion Place However, what many people don’t […]

7 Key Metrics To Optimise Your B2B Google Ads

B2B marketers are increasingly embracing online advertising to reach their potential customers. Google Ads can be a powerful B2B marketing tool not only for driving traffic but also for generating leads. However, it can be a costly endeavour if it is not properly set up and maintained, especially for B2B industries, where cost per click […]

Understanding Google Analytics 4: Exploring Enhanced Measurement

GA4 Enhanced Measurement

While GA4 promises to deliver more robust insights and advanced features compared to its predecessor, it has also introduced a new level of complexity that can leave even seasoned marketers feeling overwhelmed and puzzled. Mastering this intricate tool can be a daunting task, as users must navigate its labyrinthine structure to unlock its full potential. […]

Unlocking the Power of Data: The Move to Google Analytics 4

According to Google, 92% of leading marketers believe using first-party data to continuously build an understanding of what people want is critical to growth. Data is a powerful tool that can provide marketers with valuable insights into customer behaviour, preferences, and trends. Internal business data can help make better marketing decisions, build stronger connections with […]

How to Create Buyer Personas to Boost Your B2B Marketing

How to Boost and Create Buyer Personas for B2B Marketing

In order to optimise the performance of any marketing campaign, it is essential to know your target audience. This means going further than demographics to get a real sense of who your buyer is and what drives them. This can be done by building buyer personas. A buyer persona is a research-based profile that depicts […]

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