Author Archives: Kim McNeil

Using Seasonality in B2B Marketing

When you think of seasonality in marketing, you may associate it with B2C businesses. From Black Friday sales to Summer Specials, B2C businesses typically work their promotional activities around significant calendar events. Why? Because it works. Season-based sales coincide with occasions when consumer emotions are high. At these times, people are celebrating, taking time off […]

4 Ways to Optimise Your SEO Strategy Post-Pandemic

While we are taking steps to return to ‘business as usual,’ there’s no denying the coronavirus pandemic has changed business and consumer behaviour across Australia. We’re likely to see the changes that have been brought about as a result of this disease for at least for the remainder of 2020. Some things may never return […]

How Your B2B Business Can Use Data More Effectively

B2B marketers unanimously agree that quality data empowers them to deliver the right message to customers at just the right time – Dun & Bradstreet The value of applying marketing data to B2B campaigns is undeniable. Businesses that adopt a data-driven approach to marketing have an advantage over the competition, and are more likely to […]

3 Ways to Make Your B2B Business’ Online Presence Known

Networking and relationship building will always be critical for B2B businesses. However, the digital age has changed the way these relationships are built and nurtured. 90% of B2B buyers now twist and turn through the sales funnel, looping back and repeating at least one or more task in the buyer’s journey (CMO, 2019). Technology is influencing B2B […]

Now Is The Time: Make Business & Marketing Goals for The Year Ahead

The past few months have been tumultuous times for businesses across the globe. Some businesses are busier than usual, some are much quieter than they normally would be, and some have had to close completely. No matter which category your business falls into, it’s important to ensure you are in the best position to succeed when we […]

5 SEO Strategies You May be Overlooking

93% of online experiences begin with a search engine There are over 3.5 billion daily searches on Google, and the top five organic results get 65% of these clicks. SEO results significantly outperform ads that are listed at the top of the page, as between 70% and 80% of users completely ignore paid advertisements. These stats show that SEO is […]