The core of B2B marketing is building reputation, demonstrating capability, and showcasing credibility to very specific B2B audiences. B2B marketers have to be acutely aware of their audience. Who are you selling to? How can you engage them so that they are interested in what you have to offer? How can your product or service […]
Author Archives: Kim McNeil
27
Aug
Aug
While it falls under the umbrella of ‘B2B Marketing,’ financial services marketing is different from other forms of B2B Marketing. An effective B2B financial services marketing strategy will breakdown the complicated products and services that are offered by financial services firms into digestible pieces of information that are easy for the user to understand. With […]
26
Aug
Aug
B2B industrial marketing has significantly changed in recent years. The industrial market has become more saturated with products, and technological advancements have made competition much fiercer. The rise of globalisation has meant that industrial marketers now have to compete with not only local manufacturers, but manufacturers from all over the world. In addition, more and […]
19
Aug
Aug
B2B marketing is dramatically changing. In the last decade, B2B buyers and their behaviours have shifted significantly, in part due to the technological advancements that have taken place in this time. The decision makers in B2B businesses are also changing, with Millennials now comprising half of all B2B buyers. The B2B buying process has evolved […]
15
Aug
Aug
The legal industry can be a competitive one to operate in, so it’s important to ensure your law firm stands out to attract clients. In order to do this, you need a solid law firm marketing strategy. 81% of people will perform some type of online research before making a large purchase, so your website is […]
13
Aug
Aug
Universities and other higher education providers are continuously looking for new ways to attract students. Students are a great target audience in terms of ROI as they are looking to make a significant investment in their education. In order to successfully attract them to your higher education facility over your competitors, a comprehensive education marketing […]
01
Aug
Aug
61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. What these marketers need to remember is that technical SEO is one of the most important elements of any B2B SEO strategy. Technical SEO is not as time-consuming as other SEO tactics like content, link building, and on-page […]
30
Jul
Jul
Technology is continuing to develop, and as it is adopted by the masses, IT services businesses have significant opportunity to expand. In fact, technology companies lead all professional service industries in terms of revenue growth in FY 18-19. However, while this is presenting opportunities for these businesses, it’s also creating increasingly complex challenges for them. […]
22
Jul
Jul
Selling from one business to another is vastly different than selling to end consumers. As B2B marketers, we’ve long discussed the differences between B2B & B2C Marketing. One thing that doesn’t change, however, is the importance of a strong brand. Many B2B marketers overlook the importance of branding, as they know that their customers make […]
15
Jul
Jul
On average, 50% of the leads in any system are not yet ready to buy. As B2B Marketers, we are responsible for nurturing these leads through the customer journey, to ultimately drive conversion. “49% of high performing marketing teams use lead nurturing, as compared to only 19% of moderate performers and 10% of underperformers.” Lead […]