93% of B2B marketers use email to distribute content. (Content Marketing Institute) The very first email was sent back in 1971, and almost 50 years on, it is more relevant than ever. 35% of marketers send their customers 3-5 emails per week. Why? Because email marketing is one of the best and most effective methods […]
Author Archives: Kim McNeil
16
Jun
Jun
When you think of seasonality in marketing, you may associate it with B2C businesses. From Black Friday sales to Summer Specials, B2C businesses typically work their promotional activities around significant calendar events. Why? Because it works. Season-based sales coincide with occasions when consumer emotions are high. At these times, people are celebrating, taking time off […]
10
Jun
Jun
The average landing page converts at a rate of 2.35%, with the top 25% of landing pages converting at 5.31% or higher. How do you get your website to rank at the top end of this range? By ensuring your landing page is fully optimised. Your landing page is solely responsible for converting the website […]
04
Jun
Jun
While we are taking steps to return to ‘business as usual,’ there’s no denying the coronavirus pandemic has changed business and consumer behaviour across Australia. We’re likely to see the changes that have been brought about as a result of this disease for at least for the remainder of 2020. Some things may never return […]
27
May
May
74% of companies say converting leads into customers is their top priority – Hubspot Lead nurturing is key to converting leads to customers, as 96% of visitors who come to your website aren’t ready to buy (yet). This means that getting visitors to your website is only the start the process, and you are missing […]
22
May
May
B2B marketers unanimously agree that quality data empowers them to deliver the right message to customers at just the right time – Dun & Bradstreet The value of applying marketing data to B2B campaigns is undeniable. Businesses that adopt a data-driven approach to marketing have an advantage over the competition, and are more likely to […]
13
May
May
For years now, both B2B and B2C content writers have been striving to hit the word limits dictated by SEO professionals to ensure their website has the best chance of success on the SERPs. The theory has long been that the longer the word count of your page, the more chance it has to rank […]
06
May
May
Networking and relationship building will always be critical for B2B businesses. However, the digital age has changed the way these relationships are built and nurtured. 90% of B2B buyers now twist and turn through the sales funnel, looping back and repeating at least one or more task in the buyer’s journey (CMO, 2019). Technology is influencing B2B […]
28
Apr
Apr
The past few months have been tumultuous times for businesses across the globe. Some businesses are busier than usual, some are much quieter than they normally would be, and some have had to close completely. No matter which category your business falls into, it’s important to ensure you are in the best position to succeed when we […]
21
Apr
Apr
93% of online experiences begin with a search engine There are over 3.5 billion daily searches on Google, and the top five organic results get 65% of these clicks. SEO results significantly outperform ads that are listed at the top of the page, as between 70% and 80% of users completely ignore paid advertisements. These stats show that SEO is […]