Author Archives: Ine Lorentzen

7 Ways Digital Marketing Grows Your B2B Business

B2B Marketing

B2B marketing is a process in which a service or a product is introduced and promoted to another company. The term covers several different activities that are all associated with providing information and convincing B2B decision makers that your service or product is right for them. B2B businesses of all sizes contain departments that are […]

Finding Your Social Media Niche – A Guide For B2B Small Businesses

Is your B2B business struggling to gain engagement on the major social media networks? A lot has been written about the importance of using Social Media to help grow your business, particularly in the B2B sector. While major social media sites allow people from all over the world to discuss and share anything that comes […]

3 Keys To Unlocking Your B2B Social Media Potential

B2B marketing companies

B2B companies cater to customers that are information seekers; therefore in the B2B sector the focus has historically been on product or service features rather than on a personal relationship or emotion. Many B2B marketers have recognised social media´s importance and a current hot topic in the B2B sector revolves around finding new ways to […]

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