Author Archives: Emily Vale

5 Digital Marketing Tools Your Business Should Be Using

Digital Marketing Tools

In March of 2019, global digital ad spend was approaching $563 billion dollars – Cake In the current marketplace, digital marketing is becoming increasingly important for businesses wanting to remain competitive in their sector. However, when using digital marketing there’s no need to do all of the heavy lifting yourself. Technological advances have led to […]

How To Write Unrivalled Value Propositions

Value Propositions - How to write them

A value proposition is a carefully crafted positioning statement that shows consumers the distinct way your offering will benefit them. Defining your business’ unique selling point is crucial in the current marketplace, and a well-written value proposition assists you in doing just that. 69% of B2B firms have established value propositions – Hubspot For those […]

The Secret to Finding the Right Keywords for your SEO Strategy


Search engine optimisation is a crucial component of your organisation’s B2B digital marketing strategy. Integrating the right keywords across your online domains is at the heart of maximising your visibility, but how can you determine which ones will be the most effective? In 2017, it was found that those in the top position on Google […]

Tactics to Boost Your Industrial Marketing Strategy

Boost industrial marketing strategy

Accurately identifying and reaching your target audience in the industrial sector can be a long and complex process. To ensure that your efforts don’t go unnoticed, it’s essential for your business to develop a strong industrial marketing strategy. “Over 80% of sales are made after the 5th contact” As such, it’s not only essential to […]

5 Ways to Optimise Marketing in the Financial Industry

Optimise marketing in financial industry

“The Financial Services Industry has been extremely slow in modernising their marketing in step with changing consumer behaviour” – Marketo The financial industry is continually evolving and, as such, it’s essential that your business is responsive to these changes. A detrimental aspect of your organisational strategy, of which many working in finance often overlook, is […]

Want to Market to The Education Sector? Here’s How.


“Young people are now paying more than double the cost for higher education than the generation before – and much more than the free education obtained by their parents’ generation” The past five years have seen a notable shift in the education industry, with establishments expected to adjust operations accordingly to meet demand-driven funding models. […]

Are You Harnessing the Power of Influencer Marketing?

power of influencer marketing

“For each dollar spent on influencer marketing, marketers see an average of $7.65 in earned media value returned” But how exactly can influencer marketing translate into direct benefits for your business? If your business is considering using influencer marketing, it’s essential that you have a sound understanding of how to implement an approach that will […]

Black Hat Vs White Hat SEO – How to Optimise Your Online Visibility

optimising online visibility

Search Engine Optimisation – is your current approach improving or hindering your business’ online visibility? Chances are that your organisation is now operating in an extensive and highly competitive marketplace and, if consumers can’t find your business online, you risk potential customers deciding to look elsewhere. As such, to achieve success and increase traffic flow […]

How Your Business Can Boost the Value of Existing Customers

Boosting value of existing customers

When it comes to gaining the greatest value out of your existing customers, customer retention is fundamental. As a business, earning this loyalty is a continuous and integrated approach that requires universal input from all members of an organisation. 68% of customers discontinue their purchasing from a specific business because they believe that they’re no […]