Author Archives: Emily Vale

3 types of B2B email marketing campaigns and when to use them

There’s a reason why approximately 85% of B2B marketers have integrated email marketing into their campaigns – because it works. In fact, 45% of B2B marketers say email is the most effective digital marketing channel. Email is a practical and feasible option for many B2B businesses looking to reach out to new leads, nurture existing […]

Should Your B2B Business be Giving Customers Free Content?

Developing a competitive B2B content marketing strategy and supporting collateral often requires an investment of time, resources and money. With this in mind, it can be tempting for organisations to pass these costs onto potential or existing customers, such as through charging for access to eBooks or fact sheets. So, why is it then that […]

How to Create Impactful B2B Email Marketing Campaigns

When email marketing has the potential to generate an astounding 3,800% return-on-investment, it would be easy to assume that this is a strategy B2B companies prioritise. However, while 45% of B2B marketers say email as the most effective digital marketing channel, 59% of B2B organisations are yet to adopt this tactic. B2B email marketing can […]

3 Reasons Why Your B2B Leads Aren’t Converting

You’re attracting an influx of leads, but still struggling to drive conversions and reach your B2B business’ objectives – what’s going wrong? It’s not uncommon for B2B organisations to encounter issues when working towards converting leads, and if you look at the statistics, they paint a pretty good picture of why this is the case. […]

How to Nail Your B2B Business’ Next Online Event

We’re living in unprecedented times – recently, you’ve likely heard this message time and time again. By now, there’s no doubt that you’ll be well aware of the devastating events unfolding across the globe. You’ve also probably noticed that, thus far, it’s the organisations that are flexible and agile that have managed to thrive in […]

Keeping the Harmony: The Importance of Consistent B2B Branding

Your B2B brand is a key component of your business, encompassing and clearly communicating the core aspects that define your organisation’s personality, values and the like. If your B2B business fails to construct a recognisable and memorable brand, you’ll likely struggle to make a strong impact in your industry, making it all the more difficult […]

Nailing Your B2B Marketing Blog: Our Top Tips

While blogging isn’t a completely left of field tactic for B2B marketing, understanding how to use it in an impactful, effective way can be challenging. Adding a blog to your website and posting regular content is a great place to start, but what’s the difference between a blog that drives irrelevant, low-intent traffic and one […]

Conducting a B2B Competitor Analysis? Here’s what to look out for.

When it comes to B2B marketing, businesses typically make understanding their target audience a key priority and conduct extensive research to this end. This is undoubtedly a vital part of your overall marketing strategy, however, with such focus on the customer, it’s easy to overlook what competitors are doing. All too often, we neglect to […]

Should Your Business be Using B2B Remarketing?

Picture this. You’re shopping online, looking for some new loungewear so you can work remotely in style and comfort. However, you don’t bite the bullet and, instead, decide to keep looking and place your order another time. Now it’s a few hours later, you’re back online, catching up on the daily news headlines – and […]

Crafting B2B Newsletters that Drive Engagement

59% of B2B marketers believe email is their most effective channel for generating revenue, so it comes as no surprise that many are now making regular newsletters a priority. We’re living in increasingly digitalised times and, if you’re yet to create a B2B newsletter of your own, this is a marketing tactic worth looking into. […]