Author Archives: Emily Vale

Keeping the Harmony: The Importance of Consistent B2B Branding

Your B2B brand is a key component of your business, encompassing and clearly communicating the core aspects that define your organisation’s personality, values and the like. If your B2B business fails to construct a recognisable and memorable brand, you’ll likely struggle to make a strong impact in your industry, making it all the more difficult […]

Conducting a B2B Competitor Analysis? Here’s what to look out for.

When it comes to B2B marketing, businesses typically make understanding their target audience a key priority and conduct extensive research to this end. This is undoubtedly a vital part of your overall marketing strategy, however, with such focus on the customer, it’s easy to overlook what competitors are doing. All too often, we neglect to […]

Crafting B2B Newsletters that Drive Engagement

59% of B2B marketers believe email is their most effective channel for generating revenue, so it comes as no surprise that many are now making regular newsletters a priority. We’re living in increasingly digitalised times and, if you’re yet to create a B2B newsletter of your own, this is a marketing tactic worth looking into. […]

Why Your B2B Social Media Marketing Campaign Isn’t Working

Social media is becoming increasingly prominent in B2B marketing, with a growing number of individuals recognising the immense value it can offer their business. With this in mind, if you’ve integrated social media into your company’s B2B digital marketing strategy, you certainly aren’t alone. In fact, 83% of B2B marketers have now established a presence […]

The Shift to Digital: Enhancing the Online Customer Experience

In recent times, life as we know it has changed dramatically and, to the disdain of many Australians, COVID-19 restrictions may not be eased for more than six months. As the environment within which we live and work evolves and adapts, your B2B marketing strategy needs to develop as well. These are incredibly volatile times […]

B2B Marketing Collateral Ideas to Keep You Busy

The Australian economy has taken a monumental blow in recent weeks, with the fallout from the ongoing coronavirus pandemic placing immense financial strain on companies across the country. Due to the existing business climate and, more specifically, its incredibly volatile state, many organisations are looking to cut costs. This is, for many, being done in […]

The Importance of Socially Conscious B2B Marketing

In recent times, the enduring need for socially conscious B2B marketing has become all the more pertinent. The coronavirus (COVID-19) pandemic has spread across the world, devastating countries and drastically changing our personal and professional lives in just a few months. It’s easy for businesses to get swept up in the wave, frantically changing their […]

Knowing When (and How) to Rebrand Your B2B Business

Establishing a strong brand presence in your sector is incredibly important, especially if you want to make a memorable impact. In the business landscape, it’s not often that you see successful B2B organisations flourishing without exceptional branding to back them up – but why is this the case? Your brand encompasses your company’s identity, acting […]