Author Archives: Emily Vale

Are You Harnessing the Power of Influencer Marketing?

“For each dollar spent on influencer marketing, marketers see an average of $7.65 in earned media value returned” But how exactly can influencer marketing translate into direct benefits for your business? If your business is considering using influencer marketing, it’s essential that you have a sound understanding of how to implement an approach that will […]

Black Hat Vs White Hat SEO – How to Optimise Your Online Visibility

Search Engine Optimisation – is your current approach improving or hindering your business’ online visibility? Chances are that your organisation is now operating in an extensive and highly competitive marketplace and, if consumers can’t find your business online, you risk potential customers deciding to look elsewhere. As such, to achieve success and increase traffic flow […]


When it comes to gaining the greatest value out of your existing customers, customer retention is fundamental. As a business, earning this loyalty is a continuous and integrated approach that requires universal input from all members of an organisation. 68% of customers discontinue their purchasing from a specific business because they believe that they’re no […]

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