Author Archives: Emily Vale

4 Types of Digital Marketing Collateral Your B2B Business Needs

It’s crucial, if your B2B business wants to attract and maintain ongoing relationships with valuable leads, that you’re consistently creating quality content. This content, either shared digitally or offline is referred to as marketing collateral. “Marketing collateral is as imperative as having a website” – Business to Community Originally, B2B marketing collateral purely involved content […]

4 Ways Remarketing Can Deliver Value to Your B2B Business

Does your business want to drive more targeted traffic to your website and increase conversions? By integrating remarketing capabilities into your current B2B digital marketing strategy, you have the opportunity to do just that. Remarketing involves targeting consumers who have previously visited your website, through the use of cookies, in an attempt to reignite their […]

Optimising Your Paid Advertising Facebook Campaign as a B2B Business

As with any type of marketing campaign, if your business doesn’t develop a strong Facebook strategy, it’s likely that your long-term performance will suffer. It’s crucial that the monetary and time costs of implementing a Facebook campaign are achieving exceptional results for your business. If you’re not reaching your objectives, you need to ask yourself […]

5 Digital Marketing Tools Your Business Should Be Using

Digital Marketing Tools

In March of 2019, global digital ad spend was approaching $563 billion dollars – Cake In the current marketplace, digital marketing is becoming increasingly important for businesses wanting to remain competitive in their sector. However, when using digital marketing there’s no need to do all of the heavy lifting yourself. Technological advances have led to […]

How To Write Unrivalled Value Propositions

Value Propositions - How to write them

A value proposition is a carefully crafted positioning statement that shows consumers the distinct way your offering will benefit them. Defining your business’ unique selling point is crucial in the current marketplace, and a well-written value proposition assists you in doing just that. 69% of B2B firms have established value propositions – Hubspot For those […]

The Secret to Finding the Right Keywords for your SEO Strategy


Search engine optimisation is a crucial component of your organisation’s B2B digital marketing strategy. Integrating the right keywords across your online domains is at the heart of maximising your visibility, but how can you determine which ones will be the most effective? In 2017, it was found that those in the top position on Google […]

5 Ways to Optimise Marketing in the Financial Industry

Optimise marketing in financial industry

“The Financial Services Industry has been extremely slow in modernising their marketing in step with changing consumer behaviour” – Marketo The financial industry is continually evolving and, as such, it’s essential that your business is responsive to these changes. A detrimental aspect of your organisational strategy, of which many working in finance often overlook, is […]

Want to Market to The Education Sector? Here’s How.


“Young people are now paying more than double the cost for higher education than the generation before – and much more than the free education obtained by their parents’ generation” The past five years have seen a notable shift in the education industry, with establishments expected to adjust operations accordingly to meet demand-driven funding models. […]

Are You Harnessing the Power of Influencer Marketing?

power of influencer marketing

“For each dollar spent on influencer marketing, marketers see an average of $7.65 in earned media value returned” But how exactly can influencer marketing translate into direct benefits for your business? If your business is considering using influencer marketing, it’s essential that you have a sound understanding of how to implement an approach that will […]

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