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Author Archives: Emily Vale

The power of storytelling: How to write case studies for B2B content marketing


When making a bigger purchase, you want to feel confident that you’ve weighed up your options and that the final product or service you’re going with is right for you. This is especially true for B2B buyers, who follow a long and complex purchase journey, which often requires input from multiple people at their company. […]

The importance of list segmentation in B2B email marketing

The importance of list segmentation in B2B email marketing

The average office worker receives 121 emails daily and spends 28% of the workday reading and answering emails. But it’s not only the time spent interacting with emails that adds up, as employees spend over 90 minutes per day recovering from email interruptions. This is how long it takes to refocus and start working at […]

Why your B2B marketing landing pages aren’t converting

You’ve invested time and money into launching a B2B digital marketing campaign to attract potential customers. But despite your efforts, your landing pages aren’t converting, leaving you with a sinking feeling of disappointment and frustration. In this article, we’ll explore why your landing pages may not be converting and provide actionable tips to help turn […]

6 content ideas for B2B social media marketing

Social media platforms are flooded with new content each day. In all of this noise, how can you cut through the clutter and get the most out of your company’s social media presence? If you think about the social media pages you follow, they probably all have this in common: they post content you’re genuinely […]

3 types of B2B email marketing campaigns and when to use them

typing on a laptop

There’s a reason why approximately 85% of B2B marketers have integrated email marketing into their campaigns – because it works. In fact, 45% of B2B marketers say email is the most effective digital marketing channel.Email is a practical and feasible option for many B2B businesses looking to reach out to new leads, nurture existing prospects […]

Should Your B2B Business be Giving Customers Free Content?

Is Providing Free Content Marketing Right for Your B2B Business?

Developing a competitive B2B content marketing strategy and supporting collateral often requires an investment of time, resources and money. With this in mind, it can be tempting for organisations to pass these costs onto potential or existing customers, such as through charging for access to eBooks or fact sheets. So, why is it then that […]

How to Create Impactful B2B Email Marketing Campaigns

When email marketing has the potential to generate an astounding 3,800% return-on-investment, it would be easy to assume that this is a strategy B2B companies prioritise. However, while 45% of B2B marketers say email as the most effective digital marketing channel, 59% of B2B organisations are yet to adopt this tactic. B2B email marketing can […]

3 Reasons Why Your B2B Leads Aren’t Converting

Why B2B Leads Aren’t Converting

You’re attracting an influx of leads, but still struggling to drive conversions and reach your B2B business’ objectives – what’s going wrong? It’s not uncommon for B2B organisations to encounter issues when working towards converting leads, and if you look at the statistics, they paint a pretty good picture of why this is the case. […]

How to Nail Your B2B Business’ Next Online Event

B2B Online Events

We’re living in unprecedented times – recently, you’ve likely heard this message time and time again. By now, there’s no doubt that you’ll be well aware of the devastating events unfolding across the globe. You’ve also probably noticed that, thus far, it’s the organisations that are flexible and agile that have managed to thrive in […]

Keeping the Harmony: The Importance of Consistent B2B Branding

Your B2B brand is a key component of your business, encompassing and clearly communicating the core aspects that define your organisation’s personality, values and the like. If your B2B business fails to construct a recognisable and memorable brand, you’ll likely struggle to make a strong impact in your industry, making it all the more difficult […]

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