Author Archives: Dan Brasher

How Will The General Data Protection Regulation (GDPR) Affect MarTech Companies in 2018?

There is only one week left before the GDPR becomes enforceable within the European Union (EU). MarTech companies across the globe are scrambling to make sure they are compliant with the new regulation requirements before May 25th. The question now is how this new regulation will affect MarTech companies and the marketing industry at large? […]

Optimising Your B2B Email Marketing Click Through And Open Rates

Are you looking for ways to increase your click through and open rates for your next B2B email marketing campaign? Find out the secret to optimising your campaigns today. Email marketing may be one of the most economic and effective ways to nurture and mobilise existing leads and customers. According to Campaign Monitor’s annual report […]

Marketing Mix Best Practices – Effective Examples of the Seven P’s

How well do you know your way around the marketing mix? If you want to see your business grow it is vital that you have your eye on all the components that make up a successful marketing strategy. Mnemonics, like the seven Ps, can prove helpful for marketers to make sure nothing is missed in […]

The Blockchain Revolution – How It Will Transform Digital Marketing and Advertising

Blockchain Marketing

What is Blockchain and why should digital marketers be invested in this new technology? Blockchain today has often been compared to the Internet in the 1990s; in that its application is not fully understood, yet it has the potential to change our lives in radical ways. In the same way that the Internet radically changed […]

Why B2B Companies Fail At Social Media – A Guide For The Perplexed

You’ve read all the articles and you’ve listened to all the experts. You know that social media marketing is a key component of the B2B sales process – then how come you aren’t seeing the results you were hoping for? Well, all those social media advocates weren’t wrong – social media marketing (SMM) is a […]

The Art of Influencer Marketing for B2B

Smart B2B marketers are picking up on the growing role of influencers in the digital marketing landscape. Find out how B2B Influencer Marketing can help you bolster your business’s credibility, reach new audiences and generate new leads. Businesses have always actively sought celebrity endorsements to build trust and brand loyalty with their audiences. As early […]

B2B Social Media Strategies and Best Practices

Social media can be a powerful B2B marketing tool. By maintaining the right image online you can instil confidence in your business, discover more about your stakeholders and position yourself better in your market. So, after doing our research, we’ve decided to share with you our top six B2B social media strategies to benefit your […]

B2B Marketing Attribution – How Single Source Attribution Is Hurting Your Business

Find out how attribution can align your B2B sales and marketing activities to generate more revenue and lower acquisition costs. The B2B customer journey has changed considerably over the past twenty years. There are an abundance of channels and devices – making the process of tracking a customer journey more complex than ever. Business to […]

The Definitive Guide to Machine Learning for Marketers in 2017

machine learning for marketing

Machine learning is the future of marketing, but what can you do today to apply it and get an edge over your competitors? There is a lot of buzz around machine learning and artificial intelligence. It seems everyday writers and experts are publishing articles and talking on the radio about how artificial intelligence and machine learning are going […]

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