Author Archives: Daniella Hunt

Standing Out With B2B Content Marketing

B2B Content Marketing

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action – Content Marketing Institute B2B content marketing is certainly not a new phenomenon. In fact, more than 90% of businesses use content marketing. Companies around the globe […]

The 4 Hurdles Stunting your B2B Lead Generation

Lead generation is a top priority for businesses of all sizes and within all industries. Considering the current climate, generating leads is becoming an even greater focal point as we navigate unfamiliar waters and harsher business conditions. Following and understanding the path of a customer prior to becoming a ‘lead’ should be a vital consideration […]

How to Build an IT Marketing Strategy that Works

The information technology (IT) industry is rapidly growing. Through innovation, the technology growth engine is increasingly growing year-over-year, allowing economies, businesses and individuals to become more digital, more connected, and more automated. Globally, the industry is worth $5.2 trillion and experts don’t predict this to slow down. In fact, CompTIA predicts economic growth in this […]

Making an Impact with B2B LinkedIn Marketing

As B2B marketers, we are no strangers to LinkedIn. With over half a billion professionals in one place, including 61 million senior-level influencers and 41 million decision-makers, there is no denying that LinkedIn is the social platform for business marketing. With marketing professionals moving all activities to digital executions, advertising on LinkedIn is, arguably, more […]

How do B2B and B2C Marketing Funnels Differ?

The marketing funnel is a representation of the customer/buyer journey, from a sales/marketing perspective. Its visualisation extends from the initial ‘awareness’ stage, where they first learn about your business/product, all the way through to purchase. Business-to-business (B2B) and business-to-consumer (B2C) marketers aim to capture the attention of two distinct audiences. And although there are many […]

How to Nail Your B2B Business’ Facebook Marketing Campaign

When operating in the B2B marketing world, we typically lean on LinkedIn as the primary social channel. Facebook is considered as the B2C playground, flooded with ads from our go-to brands. However, Facebook shouldn’t be disregarded for B2B businesses, and we have the stats to back it up. Hubspot reported that there are 2.38 billion […]

Developing a Strong B2B Marketing Plan in a Volatile Environment

A key factor in resilience is adaptability. – Forbes, March 2020 Considering current circumstances, businesses should understand the significance of this statement. There’s no denying that developing a strategic marketing plan in volatile conditions, such as the coronavirus pandemic, is tough. Businesses are in the spotlight, and as such, have a responsibility to act sensitively […]

What is Social Selling and How Can You Incorporate it into Your B2B Marketing Strategy?

What is Social Selling? Social selling is the art of using social media to find, connect with, understand, and nurture sales prospects. It’s the modern way to develop meaningful relationships with potential customers so you’re the first person or brand a prospect thinks of when they’re ready to buy. – Hootsuite Think of social selling […]