Author Archives: Daniella Hunt

Bridging the Gap Between B2B Marketing and Sales

B2B businesses that align their sales and marketing strategies, processes and people are statistically more likely to maximise business results and lead customers through the buyer journey successfully. Highly aligned organisations can help an organisation become 67% better and closing deals and generate 209% more revenue from marketing. To understand what both Sales and Marketing […]

5 Strategies for Keeping Existing Clients Engaged

When we talk about business growth, a lot of our attention automatically leans towards lead generation and sometimes we forget the importance of reengaging our current customers through B2B customer retention. Organisations and brands who prioritise and develop loyal and long-standing relationships with their customers are often the most successful. In fact, it can be up […]

The Evolution of B2B Marketing: What’s Changed?

B2B Digital Marketing

For a long time, B2B businesses thought they were marketing their product or services effectively online if they simply had a website. They were not required to have a digital marketing strategy or plan, and they certainly didn’t allocate any budget towards it as they were focused more on outbound marketing. As technology advanced and […]

Leveraging Client Relationships & Building a Strong Referral Program

Referral Marketing Melbourne

A business referral is when someone in your network recommends your business to a new prospect. This may happen spontaneously during organic conversation or as a result of conscious referral marketing efforts – Hubspot Leveraging client relationships is integral to your organisation’s continued success. Your past customers are your greatest advocates, and in a market […]

7 Ways to Maintain and Grow your Email Marketing List

B2B Marketing | Email Marketing

Email marketing databases naturally degrade by about 22.5% every year – HubSpot Database decay is an inevitable part of life as a marketer. Even if you improve your unsubscribe rates, people change email addresses and move jobs frequently. With 22.5% of contacts dropping off annually, marketers need to consider ways to generate more leads to […]

Inbound vs Outbound B2B Marketing Strategies

The inbound vs outbound marketing conversation yields varying opinions for different individuals, businesses and industries. Historically, outbound marketing is considered the more traditional approach to marketing, and conversely, inbound is recognised as more modern. Each pillar is home to all of the marketing strategies and executions that B2B businesses leverage, with some combining strategies from […]

Standing Out With B2B Content Marketing

B2B Content Marketing

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action – Content Marketing Institute B2B content marketing is certainly not a new phenomenon. In fact, more than 90% of businesses use content marketing. Companies around the globe […]

The 4 Hurdles Stunting your B2B Lead Generation

Lead generation is a top priority for businesses of all sizes and within all industries. Considering the current climate, generating leads is becoming an even greater focal point as we navigate unfamiliar waters and harsher business conditions. Following and understanding the path of a customer prior to becoming a ‘lead’ should be a vital consideration […]

How to Build an IT Marketing Strategy that Works

The information technology (IT) industry is rapidly growing. Through innovation, the technology growth engine is increasingly growing year-over-year, allowing economies, businesses and individuals to become more digital, more connected, and more automated. Globally, the industry is worth $5.2 trillion and experts don’t predict this to slow down. In fact, CompTIA predicts economic growth in this […]

Making an Impact with B2B LinkedIn Marketing

As B2B marketers, we are no strangers to LinkedIn. With over half a billion professionals in one place, including 61 million senior-level influencers and 41 million decision-makers, there is no denying that LinkedIn is the social platform for business marketing. With marketing professionals moving all activities to digital executions, advertising on LinkedIn is, arguably, more […]