Have you ever wondered if Facebook has been reading your mind? Since that one day you searched for DIY wedding invitations, there have been advertisements popping up all over the place with tips and tricks for getting married on a budget. Your feed is full of low-price wedding dresses and sales on honeymoon destinations. You […]
Author Archives: Andrew Silcox
17
Nov
Nov
As a marketer, social media will (or should) play a large role in your overall marketing strategy. Shares and engagement are the key drivers of such strategies and are strived for in the social realm so it may perturb you to hear that approximately 70% of your social shares may be “dark” [RadiumOne]. “What is […]
10
Nov
Nov
The art of Email Marketing has become an essential element in the increasingly digital age. 97% of small businesses use Email Marketing as a way to connect with their customer [eMarketer, 2015] The content created and shared by a business through their emails is, of course, an essential element toward success. Therefore, before dedicating efforts […]
27
Oct
Oct
Sometimes marketers and businesses get it very, very wrong. When this happens you have two options: Embrace the Halloween spirit of running away from the big, scary problem, OR Acknowledge your mistakes and fix them with a smile on your face.
23
Oct
Oct
Happy Halloween small business marketers! We’re taking the opportunity this scary season to discuss the frightening topic of marketing mistakes. We all know that there is nothing more terrifying in your working life than the fear of making a mistake when implementing a marketing campaign. Whether it be reading over an email that you just […]
21
Oct
Oct
What is a value proposition? Despite being used widely in business strategy discussions and online, value proposition is a misunderstood term. There’s many marketing terms that seem to cover the same thing: slogan, brand tagline, USP (unique selling proposition), positioning statement and value proposition. Each of these has their use and should be considered as […]
15
Oct
Oct
In early 2014, the landscape in which businesses operate changed forever when Internet usage on mobile devices exceeded PC usage. [Rebecca Murtagh; Search Engine Watch, 2014] The importance of optimising business website for mobile devices was raised in last weeks blog post titled: “As Mobile Marketing Takes Over; Is Your Website Ready?” In this post […]
14
Oct
Oct
You see a gorgeous girl (or guy) at a party. You go up to them and say, “I’m a fantastic catch, you should go on a date with me.” That’s Direct Marketing. You’re at a party with a bunch of friends and see a beautiful guy/girl. One of your friends goes up to her […]
08
Oct
Oct
Mobile now accounts for almost 40% of time spent online [Marketing Land, 2014] With the mobile-age of the Internet well and truly upon us, more and more people are accessing the web on their mobiles, smart phones and touch pads. As a result it is becoming almost inconceivable for businesses not to have a mobile-friendly […]
06
Oct
Oct
Direct Marketing is a form of advertising that distributes physical marketing materials to consumers as a way to communicate information about a product or service in a way that removes the “middle man” from the promotion process. Instead providing a company’s message directly to a potential customer. Direct marketing campaigns seek to drive a specific call-to-action. An […]