Author Archives: Andrew Silcox

Marketing Automation: The Future of B2B Marketing

marketing automation experts melbourne

Have you ever wondered if Facebook has been reading your mind? Since that one day you searched for DIY wedding invitations, there have been advertisements popping up all over the place with tips and tricks for getting married on a budget. Your feed is full of low-price wedding dresses and sales on honeymoon destinations. You […]

What Is Dark Social And What Does It Mean For Marketers?

Dark Social

As a marketer, social media will (or should) play a large role in your overall marketing strategy. Shares and engagement are the key drivers of such strategies and are strived for in the social realm so it may perturb you to hear that approximately 70% of your social shares may be “dark” [RadiumOne]. “What is […]

5 Email Marketing Tips To Increase Your Open Rate

Email Marketing

The art of Email Marketing has become an essential element in the increasingly digital age. 97% of small businesses use Email Marketing as a way to connect with their customer [eMarketer, 2015] The content created and shared by a business through their emails is, of course, an essential element toward success. Therefore, before dedicating efforts […]

Don’t Be Afraid To Make “Mistakes” In Marketing

Afraid Marketing Mistakes

Happy Halloween small business marketers! We’re taking the opportunity this scary season to discuss the frightening topic of marketing mistakes. We all know that there is nothing more terrifying in your working life than the fear of making a mistake when implementing a marketing campaign. Whether it be reading over an email that you just […]

How to write a valuable B2B value proposition

write a great value proposition

What is a value proposition? Despite being used widely in business strategy discussions and online, value proposition is a misunderstood term. There’s many marketing terms that seem to cover the same thing: slogan, brand tagline, USP (unique selling proposition), positioning statement and value proposition. Each of these has their use and should be considered as […]

Responsive Web Design vs. Mobile-Specific Web Design

Web Design

In early 2014, the landscape in which businesses operate changed forever when Internet usage on mobile devices exceeded PC usage. [Rebecca Murtagh; Search Engine Watch, 2014] The importance of optimising business website for mobile devices was raised in last weeks blog post titled: “As Mobile Marketing Takes Over; Is Your Website Ready?” In this post […]

As Mobile Marketing Takes Over; Is Your Website Ready?

Mobile Marketing

Mobile now accounts for almost 40% of time spent online [Marketing Land, 2014] With the mobile-age of the Internet well and truly upon us, more and more people are accessing the web on their mobiles, smart phones and touch pads. As a result it is becoming almost inconceivable for businesses not to have a mobile-friendly […]

What Is Direct Marketing?

Direct Marketing

Direct Marketing is a form of advertising that distributes physical marketing materials to consumers as a way to communicate information about a product or service in a way that removes the “middle man” from the promotion process. Instead providing a company’s message directly to a potential customer. Direct marketing campaigns seek to drive a specific call-to-action. An […]