Author Archives: Andrew Silcox

A Marketers Guide To The Google-Twitter Partnership:

Google-Twitter Partnership

Speculation has been brewing among marketers lately over the recent deal struck between Twitter and Google and what this could mean for the digital media landscape as a whole. The companies have reached an agreement that gives Google full access to Twitter’s “firehouse” stream, enabling Google to display tweets in search results as soon as […]

Is Your B2B Social Media Management Above The Industry Benchmark?

Social Media Management

93% of marketers use social media for their business. [Buffer, 2013]. There are more devices connected to the Internet than there are people on earth and with 40% of people spend more time socialising on social media than they do face-to-face [RocketPost, 2014] the digital realm is becoming a marketers home away from home. Good Social […]

What Is Content Marketing?

What is Content Marketing

Content marketing is one of those terms that gets thrown around in the business world without much further explanation. It relates back to all other aspects of marketing it seems, with SEO, ROI, lead generation and many more essential components of success often linked directly to content. Everyone knows it’s important but… what is content […]

Why You Shouldn’t Waste Time On Social Media For Lead Generation

Social Media

Generating more leads is the primary focus for B2B marketers and is also the biggest challenge they face. Without continual optimisation and improvement of your B2B lead generation campaigns, you’ll see your sales pipeline dry up pretty fast. So it’s essential that you stay on top of the latest lead generation trends so you can […]

9 Steps to Perfect Small Business SEO

SEO Optimisation

As a business owner, you no doubt have heard about Search Engine Optimisation (SEO) and the huge role SEO plays in the success of a business! In this digital-first world large companies are pouring huge amounts of money into perfecting this aspect of their marketing strategies. What is SEO? SEO is the common acronym of Search […]

What Is B2B Marketing: 3 Things Marketers Need To Know

what is b2b marketing

There are considerable differences between marketing to a business and marketing to a consumer. Although you are still selling a product or service to a person, experience shows that the difference between these two types of markets are important for developing robust marketing strategies. On one hand, B2B and B2C marketing are both about people: […]

Don’t Apply B2C Social Media Marketing to Your B2B Company

Social media

In this day and age businesses are coming to terms with the need to integrate their social media efforts with their B2B content marketing strategy. Investment of time and money in Social Media has become a necessity, not a luxury. The impact of social media in terms of lead generation, referral traffic and revenue is […]

The 3 most important benefits of email marketing

email marketing

Email marketing is incredibly popular: almost 190 billion emails are sent each day, but its importance is often overlooked. It is an affordable marketing tool and email marketing’s ability to be targeted to your audiences makes it an effective tool for business marketing and B2B lead generation. One of the key reasons email is not […]

The Importance Of Market Research In B2B Marketing

market research resized

The Importance of Market Research in B2B Marketing B2B and B2C businesses alike require solid market research or they run the risk of: Not knowing who your customers are, or why they chose your product/service Not knowing the optimal cost of acquisition per client Not delivering what the customer is actually looking for A lack […]

How to Optimise Smarketing Communication

Marketing Communications

Historically speaking, sales and marketing have always had a difficult relationship. In 2015, this might change. In B2B, the close communication between marketing and sales teams is crucial for getting maximum value from the new buyer behaviors. B2B organisations, where marketing and sales aligned, achieved 27% faster profit growth within a 3-year period [SiriusDecisions]. 87% […]