You’ve no doubt heard the commonly spouted stat “It costs 5 times more to acquire a customer than to retain a customer”. This is a well-loved and tirelessly cited piece of data in the world of business. I myself am guilty of utilising this piece of information to back up past blog posts. So why […]
Author Archives: Andrew Silcox
05
Aug
Aug
What is Business Branding? Branding is the marketing practice of defining your business to yourself, your team and all your external audiences. Your brand should embody the core of what your business is and what values it stands for not just it’s “look” or “sound”. Business Branding Done Well: A trap that many businesses tend […]
29
Jul
Jul
Social Media has become so influential and important for the modern day marketer that the term is often thrown around without much further explanation. So you can be forgiven if you’re a little unsure of exactly what the buzzword “Social Media Marketing” really entails. This article will answer the simple question: what is social media […]
29
Jul
Jul
Here at The Lead Agency, our philosophy of marketing is: “The best way to get your point across is to make someone laugh” If you can make someone laugh, you’ve gone a long way to breaking down their pre-conceptions and they are more open to your argument. It’s the philosophy that’s dear to our heart at […]
15
Jul
Jul
So what exactly is Search Engine Optimisation (SEO)? This term gets thrown around so much nowadays that it is fast becoming a buzzword which people are more confused by than anything else. Put simply; SEO refers to the utilisation of techniques that help your website rank higher in organic search results. The aim of SEO […]
09
Jul
Jul
It costs 6–7 times more to acquire a new customer than retain an existing one [Bain & Company, 2013] What prospects are looking for is a business or service they can trust, and the sources that people find most trustworthy are their friends and acquaintances that vouch for an offering. This is where Referral Marketing […]
03
Jul
Jul
There are two essential components needed for a successful organisation. Both of these components play pivotal roles for business, but cannot function in a mutually exclusive manner. They are two interlinking gears of the business machine that need to work together harmoniously for the system to run smoothly. Meet Gear One: The Sales Team Salespeople […]
24
Jun
Jun
So, what is a conversion? The answer can vary from website to website depending on your end goal. Getting visitors to sign up for an email newsletter, create an account, download an app/ebook or make a purchase, these are all examples of conversions. Whatever it is that you want your visitors to do once they […]
B2B Marketing, Lead Generation, Marketing Automation
Marketing Automation Strategies For Successful Lead Conversion
17
Jun
Jun
The term “Marketing Automation” has become a buzz-word, with many marketers under the impression that all digital marketing tools, including those specific to lead generation and overall growth, fall under the category of Marketing Automation. This misconception often leads to unsuccessful automated marketing efforts that do not speak to specific prospect needs and challenges. It […]
10
Jun
Jun
One of the greatest challenges faced by marketers today is getting audiences to read your emails! It is increasingly difficult to standout in an email inbox when every email received looks the same, and even if you get your reader to open your email, you have less than 8 seconds to capture their attention [The […]