What is Blockchain and why should digital marketers be invested in this new technology? Blockchain today has often been compared to the Internet in the 1990s; in that its application is not fully understood, yet it has the potential to change our lives in radical ways. In the same way that the Internet radically changed […]
Author Archives: Andrew Silcox
B2B Marketing, Social Media Marketing
Finding Your Social Media Niche – A Guide For B2B Small Businesses
01
Mar
Mar
Is your B2B business struggling to gain engagement on the major social media networks? A lot has been written about the importance of using Social Media to help grow your business, particularly in the B2B sector. While major social media sites allow people from all over the world to discuss and share anything that comes […]
23
Feb
Feb
B2B companies cater to customers that are information seekers; therefore in the B2B sector the focus has historically been on product or service features rather than on a personal relationship or emotion. Many B2B marketers have recognised social media´s importance and a current hot topic in the B2B sector revolves around finding new ways to […]
06
Feb
Feb
You’ve read all the articles and you’ve listened to all the experts. You know that social media marketing is a key component of the B2B sales process – then how come you aren’t seeing the results you were hoping for? Well, all those social media advocates weren’t wrong – social media marketing (SMM) is a […]
16
Nov
Nov
Smart B2B marketers are picking up on the growing role of influencers in the digital marketing landscape. Find out how B2B Influencer Marketing can help you bolster your business’s credibility, reach new audiences and generate new leads. Businesses have always actively sought celebrity endorsements to build trust and brand loyalty with their audiences. As early […]
31
Oct
Oct
Social media can be a powerful B2B marketing tool. By maintaining the right image online you can instil confidence in your business, discover more about your stakeholders and position yourself better in your market. So, after doing our research, we’ve decided to share with you our top six B2B social media strategies to benefit your […]
24
Oct
Oct
Find out how attribution can align your B2B sales and marketing activities to generate more revenue and lower acquisition costs. The B2B customer journey has changed considerably over the past twenty years. There are an abundance of channels and devices – making the process of tracking a customer journey more complex than ever. Business to […]
05
Oct
Oct
Machine learning is the future of marketing, but what can you do today to apply it and get an edge over your competitors? There is a lot of buzz around machine learning and artificial intelligence. It seems everyday writers and experts are publishing articles and talking on the radio about how artificial intelligence and machine learning are going […]
15
May
May
In business you constantly search for your panacea. You are well-versed with what your pain points are – from lack of customer insight, to a lack of time – but the solutions that are sought do not always yield the results that are needed. In business you constantly search for your panacea. You are well-versed […]
25
Mar
Mar
Business-to-business marketing (or B2B marketing, as it is often called) involves the sale of one company’s product or service to another company. Whilst it comes as no surprise that the B2B marketing ecosphere is changing, there have been some noteworthy shifts in how B2B purchasing decisions are happening, but also who is responsible for influencing them. […]