Author Archives: Andrew Silcox

Responsive Web Design vs. Mobile-Specific Web Design

Web Design

In early 2014, the landscape in which businesses operate changed forever when Internet usage on mobile devices exceeded PC usage. [Rebecca Murtagh; Search Engine Watch, 2014] The importance of optimising business website for mobile devices was raised in last weeks blog post titled: “As Mobile Marketing Takes Over; Is Your Website Ready?” In this post […]

As Mobile Marketing Takes Over; Is Your Website Ready?

Mobile Marketing

Mobile now accounts for almost 40% of time spent online [Marketing Land, 2014] With the mobile-age of the Internet well and truly upon us, more and more people are accessing the web on their mobiles, smart phones and touch pads. As a result it is becoming almost inconceivable for businesses not to have a mobile-friendly […]

What Is Direct Marketing?

Direct Marketing

Direct Marketing is a form of advertising that distributes physical marketing materials to consumers as a way to communicate information about a product or service in a way that removes the “middle man” from the promotion process. Instead providing a company’s message directly to a potential customer. Direct marketing campaigns seek to drive a specific call-to-action. An […]

GEICO: Happier Than A Camel On Wednesday

“The best way to get your point across is to make someone laugh”  The Government Employees Insurance Company, widely known as GEICO, achieved huge social media success when pairing humour with the hump day trend in their “Happier Than A Camel On Wednesday” advertisement. GEICO is no stranger to running humour-driven ad campaigns, but they […]

How Event Marketing Can Help Your B2B Brand

Event Marketing

What Is Event Marketing? Event Marketing in business is the act of hosting a gathering that gives your company’s buyers, executives and prospects the opportunity to engage with your brand face-to-face – both in-person (with seminars/workshops etc) and virtually (live streaming of these events). There has been a rise in virtual events in recent years, […]

What’s the best for B2B Marketing: Cold Calling, Prospecting or Telemarketing?

b2b telemarketing

Most marketers would struggle to differentiate between Cold Calling, Prospecting and Telemarketing. Add Telesales into the mix and there’s even more confusion. The popularity of these B2B marketing tactics wax and wane over time, but it’s important to know what each brings to your business marketing mix. Telemarketing has replaced telesales to become the standard […]

The Key Elements of the B2B Marketing Mix

B2B Marketing Mix - 7 Ps

The term “Marketing Mix” is synonymous with “the four Ps”: Product Price Promotion Place However, what many people don’t realise is that the business-to-consumer (B2C) marketing mix and the business-to-business (B2B) marketing mix are not one and the same. The primary difference is the addition of three more elements for B2B marketers to worry about: […]

Business Networking Etiquette 101

Business Networking Etiquette 101

Business networking is a high-involvement, but very low-cost, way to generate quality leads and opportunities for your business and is an essential component to building any business, big or small. However, it is important to note that business networking is more than simply showing up to a networking function and shaking lots of hands and […]

The Most Effective B2B Lead Generation Tactic for Small Business

B2B Lead Generation
[Placester, 2014] B2B Lead Generation is a topic shrouded with uncertainty and doubt. With various studies and experts preaching countless different “essentials” for B2B marketers to focus on, it can be extremely daunting and confusing as a small business to even know where to start. And so perplexed small business marketers turn to Google to […]