Author Archives: Andrew Silcox

11 Social Hacks To Improve Your B2B Networking Skills

B2B Networking

In B2B marketing, building and maintaining relationships with your customers is key to nurturing leads. Whether you are at a local business networking event, or attending a conference as a representative of your organisation, being able to ‘work the room’ is a very useful skill to acquire. Unfortunately, networking does not come easily to everyone. […]

The Myth of ‘Going Viral’

The Myth of Going Viral

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. Over the past decade, advertisers have developed theories of ‘viral’ marketing, that, to quote Time Magazine, “assumes that a great idea is self-distributing, and word of mouth can take a little thing and turn […]

8 Things Your B2B Website Needs

Website

When it comes to B2B Digital Marketing and advertising your business online, your greatest asset is a well-designed website. Every piece of content you create, every ad you pay for, and every social network you manage, should ideally redirect your audience there. However, luring audiences to your website is only half the job; the other […]

Creating Buyer Personas for Better B2B Marketing

Buyer Persona

“The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.” (Peter F. Drucker, ‘The Power of Really Knowing Your Target Market’) Understanding your audience is the first step in a successful B2B marketing campaign. If you don’t know who you are directing your […]

How Will The General Data Protection Regulation (GDPR) Affect MarTech Companies in 2018?

GDPR

There is only one week left before the GDPR becomes enforceable within the European Union (EU). MarTech companies across the globe are scrambling to make sure they are compliant with the new regulation requirements before May 25th. The question now is how this new regulation will affect MarTech companies and the marketing industry at large? […]

The 6 Steps of Account Based Marketing

Account Based Marketing

So, you’ve heard of Account Based Marketing and want to know what all the fuss is about? Well, you’ve come to right place. In this article, we’re going to outline what Account Based Marketing is and how you can use it in your business. Account Based Marketing was initially developed to solve the B2B problem […]

Optimising Your B2B Email Marketing Click Through And Open Rates

B2B Email Marketing

Are you looking for ways to increase your click through and open rates for your next B2B email marketing campaign? Find out the secret to optimising your campaigns today. Email marketing may be one of the most economic and effective ways to nurture and mobilise existing leads and customers. According to Campaign Monitor’s annual report […]

7 Ways Digital Marketing Grows Your B2B Business

B2B Marketing

B2B marketing is a process in which a service or a product is introduced and promoted to another company. The term covers several different activities that are all associated with providing information and convincing B2B decision makers that your service or product is right for them. B2B businesses of all sizes contain departments that are […]