Author Archives: Andrew Silcox

B2B Marketing Attribution – How Single Source Attribution Hurts Your Business

B2B Marketing Attribution - The Lead Agency - Image 001

Find out how attribution can align your B2B sales and marketing activities to generate more revenue and lower acquisition costs. The B2B customer journey has changed considerably over the past twenty years. There are an abundance of channels and devices – making the process of tracking a customer journey more complex than ever. Business to […]

The Definitive Guide to Machine Learning for Marketers in 2017

machine learning for marketing

Machine learning is the future of marketing, but what can you do today to apply it and get an edge over your competitors? There is a lot of buzz around machine learning and artificial intelligence. It seems everyday writers and experts are publishing articles and talking on the radio about how artificial intelligence and machine learning are going […]

Marketing Automation, B2B Marketing & the Future

b2b marketing automation

In business you constantly search for your panacea. You are well-versed with what your pain points are – from lack of customer insight, to a lack of time – but the solutions that are sought do not always yield the results that are needed. In business you constantly search for your panacea. You are well-versed […]

The Changing Face of B2B Marketing

The Changing Face of B2B Marketing

Business-to-business marketing (or B2B marketing, as it is often called) involves the sale of one company’s product or service to another company. Whilst it comes as no surprise that the B2B marketing ecosphere is changing, there have been some noteworthy shifts in how B2B purchasing decisions are happening, but also who is responsible for influencing them. […]

Marketing Automation: The Future of B2B Marketing

marketing automation experts melbourne

Have you ever wondered if Facebook has been reading your mind? Since that one day you searched for DIY wedding invitations, there have been advertisements popping up all over the place with tips and tricks for getting married on a budget. Your feed is full of low-price wedding dresses and sales on honeymoon destinations. You […]

What Is Dark Social And What Does It Mean For Marketers?

Dark Social

As a marketer, social media will (or should) play a large role in your overall marketing strategy. Shares and engagement are the key drivers of such strategies and are strived for in the social realm so it may perturb you to hear that approximately 70% of your social shares may be “dark” [RadiumOne]. “What is […]

5 Email Marketing Tips To Increase Your Open Rate

Email Marketing

The art of Email Marketing has become an essential element in the increasingly digital age. 97% of small businesses use Email Marketing as a way to connect with their customer [eMarketer, 2015] The content created and shared by a business through their emails is, of course, an essential element toward success. Therefore, before dedicating efforts […]

Don’t Be Afraid To Make “Mistakes” In Marketing

Afraid Marketing Mistakes

Happy Halloween small business marketers! We’re taking the opportunity this scary season to discuss the frightening topic of marketing mistakes. We all know that there is nothing more terrifying in your working life than the fear of making a mistake when implementing a marketing campaign. Whether it be reading over an email that you just […]

How to write a valuable B2B value proposition

write a great value proposition

What is a value proposition? Despite being used widely in business strategy discussions and online, value proposition is a misunderstood term. There’s many marketing terms that seem to cover the same thing: slogan, brand tagline, USP (unique selling proposition), positioning statement and value proposition. Each of these has their use and should be considered as […]