Author Archives: Andrew Silcox

How to Nail Your B2B Business’ Facebook Marketing Campaign

When operating in the B2B marketing world, we typically lean on LinkedIn as the primary social channel. Facebook is considered as the B2C playground, flooded with ads from our go-to brands. However, Facebook shouldn’t be disregarded for B2B businesses, and we have the stats to back it up. Hubspot reported that there are 2.38 billion […]

Developing a Strong B2B Marketing Plan in a Volatile Environment

A key factor in resilience is adaptability. – Forbes, March 2020 Considering current circumstances, businesses should understand the significance of this statement. There’s no denying that developing a strategic marketing plan in volatile conditions, such as the coronavirus pandemic, is tough. Businesses are in the spotlight, and as such, have a responsibility to act sensitively […]

What is Social Selling and How Can You Incorporate it into Your B2B Marketing Strategy?

What is Social Selling? Social selling is the art of using social media to find, connect with, understand, and nurture sales prospects. It’s the modern way to develop meaningful relationships with potential customers so you’re the first person or brand a prospect thinks of when they’re ready to buy. – Hootsuite Think of social selling […]

Keyword Research: How To

Keyword Research

What is a Keyword? Keywords are phrases or ideas that relate to your business’ products or services. They will be used organically throughout your content to give users, and search engines a short cut in terms of what your webpage is about. Keywords are essential for Search Engine Optimisation. In terms of SEO, keywords are […]

Does Social Media Have a Place in B2B Marketing?

Social Media

Social media marketing, the 3 words which have completely changed the landscape of B2C marketing forever, but where does this leave us B2B marketers and is it worthwhile including a social media campaign into the marketing mix? Social media marketing budgets almost doubled, worldwide, between 2014 and 2016 (increasing from $16 Billion USD to $31 […]

5 Ways to Optimize your B2B Google Ads Campaign

Google ads - banner

Ever wondered how Google reads just a few keywords typed to what you’re looking for and lays down exact results to your search? This is all due to a complex algorithm that first identifies what you’re searching for based on the words that you type, and then delivers the most relevant web content to fit […]

5 B2B Social Media Strategies & Best Practices

power of influencer marketing

Understanding B2B social media can be challenging. Research brands that are flourishing on social media and the chances are the first ten companies you stumble across are B2C companies. You’ll rarely hear about an HR consultancy going viral on Instagram or a rubber manufacturer crushing it on Facebook. That’s not to say that B2B companies […]

6 B2B Email Marketing Strategies to Boost Engagement

email marketing

Email marketing remains one of the most effective B2B marketing methods. According to WordStream, email is the ‘third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders.’ However, there are many strategies that are often overlooked; strategies that could help to optimise your open and click-through rates. Whether […]

How to Choose the Right Marketing Strategy for Your SaaS Business

saas

Software as a service (SaaS) businesses have their work cut out for them. SaaS marketing is unlike any other type of marketing. After all, how do you market something that has no physical presence and is constantly changing? Or, reach an audience which might only consist of two dozen B2B companies? Or, explain your brilliant […]