In a perfect world, all customers of B2B businesses would be the same, with the same needs and wants and budget and buying patterns. This would make it incredibly simple for businesses to produce and price their product, and to market effectively. All businesses would turn a profit because they would understand their customers and […]
Author Archives: Andrew Silcox
09
Sep
Sep
If you sell products or services to other businesses, you know how difficult B2B marketing can be. There are far fewer businesses that may purchase from you than consumers so your potential leads are already few and far between, and getting those leads in the first place can be struggle. However, those leads are a […]
26
Aug
Aug
Lead generation marketing is most certainly going to involve your website. There are a number of simple things you can do to generate leads and increase conversion rates. If you’re building a website for your company for the first time, there are straightforward things you can do that will constantly contribute to your lead generation […]
19
Aug
Aug
When it comes to your lead generation campaign, it’s simple: The better the website, the better the lead generation campaign is going to be. Thankfully, creating a strong website to make your lead generation campaign a successful one isn’t as difficult as some will claim. Keeping a few simple tips in mind is all you […]
12
Aug
Aug
We all understand the potential of referrals for lead generation marketing. Despite this, very few businesses are using planned and consistent referral programs for lead generation marketing. Referrals And Lead Generation Marketing When someone tells their friend that your company can help them with a potential problem, and that friend takes their advice and comes […]
05
Aug
Aug
Establishing a lead generation campaign can feel like a complex venture in this day and age. However, when you break things down into various, achievable components, your lead generation campaign can become a little easier to manage and utilize. Learning how to build a referral lead generation campaign is a good example of this. Referrals […]
29
Jul
Jul
It’s common knowledge that referrals are an essential component to lead generation marketing. We understand the intense value of word-of-mouth for lead generation marketing. The problem lies in figuring out ways in which a company can get those reviews and connections. Interaction with current and potential customers, listening to current and potential customers, and responding to […]
22
Jul
Jul
Bringing in new customers through lead generation campaigns involves utilising a number of possibilities. One such possibility involves the creation of telemarketing scripts for lead generation campaigns. This strikes some as an extremely difficult venture. Writing a letter to potential customers can be a challenging endeavor for some, but an entire telemarketing script? It’s not impossible by […]
15
Jul
Jul
Constructing a lead generation marketing letter can be a difficult venture. You’re not sure how to open the letter. You don’t know how to appeal to the reader in a way that engages them as both a person and a potential customer. You don’t know how long something like a lead generation marketing letter should be. A serious lead […]
08
Jul
Jul
Referrals are a strong component to your lead generation marketing. However, like any component to lead generation marketing, there are good practices and bad practices. Good referral marketing practices will prove invaluable to your lead generation marketing practices. Bad referral marketing practices will cause you to rely on luck, which will undoubtedly put you further and further behind […]