Social media marketing, the 3 words which have completely changed the landscape of B2C marketing forever, but where does this leave us B2B marketers and is it worthwhile including a social media campaign into the marketing mix? Social media marketing budgets almost doubled, worldwide, between 2014 and 2016 (increasing from $16 Billion USD to $31 […]
Author Archives: Andrew Silcox
07
Feb
Feb
Understanding B2B social media can be challenging. Research brands that are flourishing on social media and the chances are the first ten companies you stumble across are B2C companies. You’ll rarely hear about an HR consultancy going viral on Instagram or a rubber manufacturer crushing it on Facebook. That’s not to say that B2B companies […]
07
Aug
Aug
Email marketing remains one of the most effective B2B marketing methods. According to WordStream, email is the ‘third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders.’ However, there are many strategies that are often overlooked; strategies that could help to optimise your open and click-through rates. Whether […]
04
Jul
Jul
Software as a service (SaaS) businesses have their work cut out for them. SaaS marketing is unlike any other type of marketing. After all, how do you market something that has no physical presence and is constantly changing? Or, reach an audience which might only consist of two dozen B2B companies? Or, explain your brilliant […]
26
Jun
Jun
In B2B marketing, building and maintaining relationships with your customers is key to nurturing leads. Whether you are at a local business networking event, or attending a conference as a representative of your organisation, being able to ‘work the room’ is a very useful skill to acquire. Unfortunately, networking does not come easily to everyone. […]
21
Jun
Jun
One of the keys to doing content marketing properly is using a diverse range of platforms to spread your brand and messaging. According to the Australian Podcast Consumer Report 2017, podcast listeners make up around 30% of the Australian population. The benefits of podcasts are that you are able to reach out to an audience […]
08
Jun
Jun
Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. Over the past decade, advertisers have developed theories of ‘viral’ marketing, that, to quote Time Magazine, “assumes that a great idea is self-distributing, and word of mouth can take a little thing and turn […]
06
Jun
Jun
When it comes to B2B Digital Marketing and advertising your business online, your greatest asset is a well-designed website. Every piece of content you create, every ad you pay for, and every social network you manage, should ideally redirect your audience there. However, luring audiences to your website is only half the job; the other […]
30
May
May
“The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.” (Peter F. Drucker, ‘The Power of Really Knowing Your Target Market’) Understanding your audience is the first step in a successful B2B marketing campaign. If you don’t know who you are directing your […]
16
May
May
There is only one week left before the GDPR becomes enforceable within the European Union (EU). MarTech companies across the globe are scrambling to make sure they are compliant with the new regulation requirements before May 25th. The question now is how this new regulation will affect MarTech companies and the marketing industry at large? […]
