Author Archives: Andrew Silcox

Top tips for executing a successful B2B telemarketing campaign

B2B telemarketers

The year 2020 meant many B2B marketers have (in most cases) turned away from outbound marketing and towards inbound and B2B digital marketing activities. This pivot was, of course, necessary with the shift of individuals working from home driving digital initiatives. Telemarketing became a challenge, with office calls being diverted to a receptionist working at […]

What is Email Automation and why should you use it?

B2B Email Automation

Email marketing has, for a long time, been a prevalent part of B2B marketing campaigns. However since its inception, it has evolved tremendously. Email marketing technology today gives B2B organisations a platform to deliver relevant content based on customer behaviour and engagement. This is beneficial to both the customer and the business, as customers can […]

Revising Your B2B Marketing Strategy Post-Pandemic.

B2B Marketing Post Pandemic

There is no denying that the COVID-19 pandemic has, and will continue to fundamentally change business behaviour as the way we live, work, and buy has been dramatically rewritten. While shifting demands inevitably pose a challenge for both businesses and marketers, it also represents an opportunity to learn and redesign marketing strategies to not only […]

Knowing Which Social Media Platform is Right for Your B2B Business

B2B Social Media Marketing

Social media has become an integral part of B2B marketing strategies around the globe. With 3.6 billion users worldwide in 2020, and a predicted 4.41 billion users by 2025, B2B marketers are harnessing the platform to reach desired target audiences to promote their products and/or services through a diversified calendar of content. Further, marketers are […]

Is your Business Making these 5 LinkedIn Marketing Mistakes?

B2B LinkedIn Marketing

With nearly 700 million active users in 2020, LinkedIn has expanded from a networking site for professionals around the globe to taking the top spot on the social media platform ladder. The platform was also voted as the most trusted network by Business Insider and its lead conversion rates are 3x higher than other major […]

Should your B2B Business be using Video Content?

B2B video marketing

We are living in the age of digital marketing and the increasing desire for consumers to digest information visually is changing the face of communication. Video marketing is becoming an increasingly vital aspect of marketing strategies for B2B organisations around the world, especially as the coronavirus pandemic has left marketers with no choice but to […]

How to Build Organic Traffic to your B2B Website

B2B consumers, as we know, are strategic decision-makers who can take months to convert into a customer. Unlike B2C customers who are more likely to make impulsive purchases, business buyers adopt a much more formalised process. They engage in more research, seek more information and must discuss and get approvals from more people. Therefore, the […]

Bridging the Gap Between B2B Marketing and Sales

B2B businesses that align their sales and marketing strategies, processes and people are statistically more likely to maximise business results and lead customers through the buyer journey successfully. Highly aligned organisations can help an organisation become 67% better and closing deals and generate 209% more revenue from marketing. To understand what both Sales and Marketing […]

5 Strategies for Keeping Existing Clients Engaged

When we talk about business growth, a lot of our attention automatically leans towards lead generation and sometimes we forget the importance of reengaging our current customers through B2B customer retention. Organisations and brands who prioritise and develop loyal and long-standing relationships with their customers are often the most successful. In fact, it can be up […]