Marketing Tips for B2B marketing

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9 Marketing Automation Statistics Your CEO Should Know

The latest buzzword in B2B marketing; marketing automation is a sophisticated software solution that focuses on nurturing customer leads. From the moment the consumer enters the top of the marketing funnel, marketing automation helps guide them through to purchase.

As the uptake of Marketing Automation increases, The Lead Agency looks at the statistics behind the marketing platform that shouldn’t be ignored.

9 Marketing Automation Stats You Should Know

Kim McNeil

Kimberly McNeil has a First Class Honours in Marketing, backed up with education in International Business. A certified Google expert, with focus on Content Marketing, SEO, Adwords & Analytics, she knows what it takes to convert marketing conversations into sales. Creating compelling content is essential in all stages of the B2B Buying Cycle in order to engage your customer and build the relationship.

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