Social media platforms are flooded with new content each day. In all of this noise, how can you cut through the clutter and get the most out of your company’s social media presence?
If you think about the social media pages you follow, they probably all have this in common: they post content you’re genuinely interested in. But consistently posting new content relevant to your audience and full of variety can take time and effort.
While some posting spontaneity helps you avoid being late to the jump – you don’t want to post about an update weeks later when the moment has already passed – planning gives you more time to create valuable content strategically. By setting up a content calendar that includes posting dates and post content, you can map everything out in advance to ensure you post high-quality content regularly.
For LinkedIn and Facebook, the leading social media platforms used by B2B marketers, it’s recommended to post between two and five times a week. When you post this often, sharing various types of content avoids posts becoming too monotonous and provides an excellent opportunity to showcase your brand in different creative ways.
Take your B2B social media marketing up a notch with these six content ideas.
1. Blog posts and thought leadership for B2B social media marketing
If you have a backlog of blogs on your website, you can easily incorporate them into your social media calendar. There’s no need to create any new images or videos – write your social media post and you’re good to go.
Posting blogs that explore interesting and insightful topics positions you as an industry expert and trusted source of information. It’s also a great way to bring attention to older blog posts or let followers know you’ve just posted new content.
Writing blogs takes time and energy, and posting this content on social media is a great way to make the most of your hard work.
2. Industry news and trends
When companies constantly try to sell on their social media accounts, this can get old quickly for followers. By posting a variety of content, you can strike a balance between selling and providing value to your audience.
Sharing industry news and trends, such as regulatory changes or advancements in technology, is one way to switch up your usual content. It keeps your followers up-to-date on what’s happening in your industry, while also giving you a chance to explain what these changes mean for them and your business. In addition, it establishes your company as a knowledgeable source for industry insights.
3. Educational videos for B2B social media marketing
Animated videos are a creative and engaging way to repurpose content, such as blog posts or downloadable resources. You can also use existing videos created for other channels like your website.
The Facebook algorithm prioritises high-quality, original video content, which means this type of content is more likely to reach many people.
Social media users are also more likely to engage with content that comes in the form of a video. Videos generate about 1200% more shares than text and image content combined.
With high reach and engagement likely, remember to link to the original content to drive traffic to your website from people who want to find out more.
4. Company news
Did you recently win a business award? Maybe you just hosted a successful event, hit an exciting milestone or got certified to an industry standard.
Showcasing company news on social media highlights your achievements and your work behind the scenes, which you can then celebrate with followers and employees.
Another aspect could involve bringing attention to employee accomplishments, such as congratulating a team member on their recent promotion.
5. Customer success stories
Many companies include testimonials and case studies on their websites – why not post these on your social media channels?
By highlighting real-world examples of how your solutions have helped others, you can demonstrate the value of your offerings in a tangible and relatable way. This builds trust and establishes credibility, which is invaluable in a competitive business landscape.
92% of B2B buyers are more likely to purchase after reading a trusted review. If you’re not doing this already, it’s well worth incorporating positive feedback into your social media content.
6. Frequently asked questions
Companies often find they receive the same questions over and over. You may have even written a webpage to answer these frequently asked questions.
By addressing common questions on social media, you provide users with clear and direct posts that are informative, interesting and resolve uncertainties they have around your product or service. It can also help followers learn how to get the most out of your solutions.
If you’re interested in developing a B2B social media marketing strategy, get in touch with us today. Alternatively, ask about our other B2B marketing services, which include B2B content marketing, B2B email marketing, B2B search engine optimisation and B2B branding.