The digital revolution changed the way B2B companies are forced to conduct their business. Adapt or face irrelevancy in this fast-paced, device-driven modern age.
It’s hard to believe that not too long ago, human interaction was a necessary component in the sales process. This is no longer the case, with people doing everything from fact-finding to brand-relationship building through online mediums. In fact, today’s B2B buyers do not contact you directly until 57% of their purchase process is complete. [Think Newsletter, February 2013] Given this, it is no surprise that, in order to stay relevant as a marketer there are a number of digital tools you’ll need under your belt in order to succeed. Keep in mind that this is a holistic tool kit; one element does not succeed without all other components.