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5 Digital Marketing Tools Your Business Should Be Using

Digital Marketing Tools

In March of 2019, global digital ad spend was approaching $563 billion dollars – Cake

In the current marketplace, digital marketing is becoming increasingly important for businesses wanting to remain competitive in their sector. However, when using digital marketing there’s no need to do all of the heavy lifting yourself.

Technological advances have led to an abundance of practical, timesaving digital tools surfacing in recent years. Your business is now provided with more opportunities than ever before to improve efficiencies and boost productivity.

Making use of such resources means that your employees can focus on more pressing matters and waste less time on repetitive, tiresome tasks.

As a B2B business, it’s likely that you’re working closely with multiple clients at once. The following tools help save your business time and resources so that you can direct attention towards what really matters; satisfying your clients with exceptional offerings and services.


1. Google Analytics

Google Analytics allows for businesses to track the movements of those visiting their website. From the moment an organisation adds the appropriate coding to their website, Analytics begins collecting valuable data about consumers and their behaviour.

80% of businesses fail within 18 months – Neil Patel 

If your business wants to remain viable and competitive in the current market, Analytics may prove to be a highly beneficial tool. With its use, you have the capability to effectively monitor various components of your online domains.

Analytics can assist your business in identifying where exactly your website traffic is originating from, helping you determine ways to adjust your future strategy and optimise investments.

By linking Analytics to Search Console, businesses have the ability to identify if certain keywords are performing exceptionally well and generating more organic visits to their online domains than others. Analytics also provides access to information about your audience, the number of page views your platform is receiving and your bounce rate.

In essence, Analytics gathers valuable data that organisations can then analyse and apply to improve the effectiveness of their current digital marketing strategy.


2. Google Keyword Planner

Keyword research is essential for businesses investing in paid advertising, but can also offer immense benefit to those wanting to create highly relevant content that is competitive and ranks well in search engine results.

When conducting keyword research, Google Keyword Planner assists organisations in identifying which terms offer them the most value. To determine this, it’s important to compare both the average cost per click of each keyword and their level of competitiveness on Google Ads.

Google Keyword Planner provides businesses with an array of data that is specific to each suggested term, including the number of monthly views they receive. In addition to this, the top monetary bid for terms gives organisations a clear indication of how competitive a particular keyword is.


3. ActiveCampaign

ActiveCampaign is a digital marketing tool that provides organisations with access to the technology required to set up comprehensive email automations. When building an automation using ActiveCampaign, businesses have access to a wide variety of actions and settings. This means that the final automation you create is specifically tailored to your distinct preferences.

“By automating you email workflow, you can unlock the true potential of your email list” – Smart Business Trends 

When using ActiveCampaign, organisations have the opportunity to improve efficiencies in a cost-effective, reliable way. Streamlining the email process enhances your ability to strategically target your audience with personalised content, resulting in greater engagement from subscribers.


4. Mouseflow

“Mouseflow is a session replay and heatmap tool that shows how visitors click, more, scroll, browse, and pay attention on websites.” – Optimizely

Mouseflow provides your business with access to recordings of real sessions from users and, as such, offers valuable insights into how people are using your platform. Through the use of Mouseflow, organisations are able to determine how exactly visitors are navigating their website and recognise commonalities in their behaviour.

But why is this beneficial for your business?

Mouseflow means that your organisation can promptly identify any patterns in the issues that individuals run into when using your website, giving you the ability to address them accordingly and avoid their negative implications in future.


5. Hootsuite

Hootsuite is classified as a social media management system, and is used by more than 20% of companies. Through the use of Hootsuite, organisations have the capability to efficiently monitor activity on a number of their digital networks at once.

Various social media platforms are compatible with Hootsuite including, but not limited to, Twitter, Facebook, LinkedIn and Instagram.

Hootsuite allows for businesses to plan and schedule posts across various online domains, facilitating the effective implementation of an integrated digital strategy. This means you can post simultaneously to different pages and channels, helping your business regularly reach your audience and establish an ongoing relationship.


Want to Find out More?

At the Lead Agency, our team has extensive experience in using each of the digital tools mentioned. If your business is interested in improving your current B2B Digital Marketing strategy, please do not hesitate to get in contact with us today.

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