Guest blogging is a digital marketing tactic that can position a business as a thought leader by increasing brand credibility and awareness. It can also boost a website’s SEO. Guest blogging attracts traffic to a website and boosts domain authority as it generates external links from high-authority domains.
Like other digital marketing strategies, guest blogging has to be done well in order to be effective. 57% of B2B marketers say they struggle with producing content consistently, yet they know the value of having regular content posted to their site. So, more and more businesses are open to accepting guest blog posts. However, while blogs are open to accepting guest posts, 56% of editors say that content they receive isn’t a fit for their blog readers and 79% of editors say that guest posts they receive are too promotional.
They key to effective guest blogging is to ensure the websites you approach are happy to showcase your content as it adds value to their audience. Follow our 3 steps to guest blogging to find out how.
Step 1: Find Relevant Guest Blogging Opportunities
An effective guest blogging strategy starts with finding the right blogs to target. When looking for places to guest post, the main goal is to find sites relevant to your niche or industry.
The following are some ways to find the right kind of guest post opportunities.
1. Conduct a Google Search
Use any of the following keyword searches to find blogs that accept guest posts. Just replace ‘keyword’ with keywords on the industry topics that you want to write about.
- keyword “submit a guest post”
- keyword “guest post”
- keyword “guest post by”
- keyword “accepting guest posts”
- keyword “guest post guidelines”
These searches should lead you to a blog’s guest post guidelines page, guest post submission page, or actual guest posts by other writers.
2. Keep an Eye Out For Prolific Guest Bloggers
If you read the blogs in your industry, you will start to see the same author names come up regularly. You can use this to find guest blogging opportunities by search for their name plus the phrase “guest post by”. This will give you a list of sites that these guest bloggers have posted on. You can then approach the site to ask for an opportunity to write a post for them.
3. Investigate Competitor Backlinks
Carrying out a backlink analysis of a competitor website is an effective method of discovering the backlinks they have received from the guest posts that they have written. Tools like Open Site Explorer & Ahrefs are ideal for this. Alternatively, try a Google search for link:domain.com -domain.com “guest post,” replacing domain.com with your competitor’s domain name.
4. Source Guest Blog Lists
With a simple Google search, you may be able to find lists or websites that accept guest blogs. The following may be a good starting point:
Step 2: Pitch a Guest Post
Once you have a list of blogs to approach, the next step is to approach them with your pitch. Get to know your target blog’s content before getting in touch with the company. Look at other guest blogs they have posted for the type of content and the author, and try to identify which blogs are the most popular in terms of comments and interactions. This will give you an idea of what to pitch to them.
Best practices for pitching a guest post:
- Ensure you read the blog guidelines before getting in touch so that your pitch can follow the relevant guidelines.
- Personalise the email by including their name and a comment on their specific content and why you should write for them.
- Introduce yourself – let them know who you are and what value you can add to their blog.
- Pitch a few different ideas and suggested blog titles so the blog owner has some options to choose from.
If the person that you contact does not respond immediately, ensure you follow up on your original email. One or two follow up emails within a couple of weeks of the original email can be effective in prompting them to respond.
Step 3: Write the Guest Post
If you receive a positive response from the website owner, you have already done most of the hard work. Now, all you have to do is write the guest post. They will typically come back with a number of guidelines. It is important that you adhere to these guidelines, otherwise they are unlikely to post the blog.
- Ensure you follow any guidelines you have been given.
- Try to include a few internal links back to some of their posts.
- Include a call to action for comments to try to generate discussion.
- Include your guest bio. This is one of the key elements of your guest blog and should
- Include a link back to your website with your target anchor text
- Add information for your social accounts
Once your guest blog is posted, your website will receive a backlink and you can track any visits generated through the post using Google Analytics.
At the Lead Agency, we’re experts in B2B Digital Marketing. Contact Us for more information on guest blogging, or for advice on the most up to date B2B SEO strategies to boost your website’s ranking on the SERPs and ensure your business continues to drive traffic that turns into viable leads and sales.